France’s TOP 14 rugby league has signed 11 new broadcast partnerships and launched its first global streaming platform, TOP 14 Rugby TV.
The new broadcast deals, which cover more than 90 territories for the 2025/26 season, include partnerships with Premier Sports in the UK & Ireland, FloRugby and RugbyPass in the US, and ESPN across South America.
In addition, the Ligue Nationale de Rugby (LNR) has launched TOP 14 Rugby TV, a worldwide streaming service powered by Two Circles’ StayLive technology. The platform will provide live and on-demand coverage in over 170 territories, including key rugby markets such as Australia and New Zealand.
Yann Roubert, LNR Chairman, said, “This international and digital expansion marks a pivotal moment for the TOP 14. Reaching fans in more than 90 countries reflects both the growing global appetite for our game and the outstanding commitment of our clubs, players and partners. The launch of TOP 14 Rugby TV is more than a new platform, it’s a bold step into a new digital era. It allows us to engage directly with fans around the world and to deliver premium access to the intensity, values and passion that define French professional rugby.”
Tobias Osmund, Group Executive Director, Two Circles, said, “We see a tremendous opportunity to grow the TOP 14’s global presence and set a new benchmark for rugby worldwide. At Two Circles we’re proud to support the LNR in this journey, both by securing new international broadcast partnerships and by powering the launch of the league’s first global streaming service, TOP 14 Rugby TV, via our StayLive technology.
“By leveraging our knowledge and insights about fans, we’re partnering with the LNR to grow audiences and revenues, demonstrating how insight-driven strategies can expand the reach and long-term impact of the sport.”
The Sports Investment Forum (SIF) has partnered with global sports video agency Story10 to enhance its international media presence.
The partnership will see Story10 provide media and communication support for SIF’s events, focusing on showcasing Saudi Arabia as a hub for sports investment. Story10 will create, produce, and distribute video content, including event news, highlights, and interviews with industry leaders, across its global network of 8,500 digital and social channels and 800 broadcasters.
The collaboration aims to position SIF as a key destination for investors, federations, and innovators, while amplifying its mission to drive knowledge exchange and business growth across the sector. Story10 was launched in 2021 by SNTV, a joint venture between The Associated Press and IMG.
James Dobbs, Managing Director of Story10’s parent company SNTV, said, “We’re delighted to partner with the Sports Investment Forum to amplify its impact on a global stage. SIF has fast become a key meeting point for the international sports investment community, and through Story10’s global network and editorial expertise, we’ll help extend its reach and highlight Saudi Arabia’s growing influence in shaping the next era of global sports investment.”
Ibrahim Al-Bakr, CEO of the Sports Investment Forum, added, “Our partnership with Story10 comes as part of the Forum’s efforts to expand its global presence and strengthen the Kingdom’s position as a pivotal hub within the international sports investment ecosystem. We believe that media is a key partner in creating impact, and through this collaboration, we will be able to share the success stories and transformation taking place within Saudi Arabia’s sports sector with the world — reflecting the Kingdom’s ambitions and vision to make sports a sustainable economic driver and a catalyst for growth and investment.”
Pro-Sponsor launches platform to transform the athlete sponsorship landscape
The platform simplifies how athletes and brands connect, bringing trust, transparency and security to sports sponsorship.
A new era of sports sponsorship begins with the launch of Pro-Sponsor, a digital platform designed to make it easier than ever for athletes and brands to connect, collaborate and build
meaningful partnerships.
With 72% of athletes and brands agreeing that sports sponsorship has become increasingly complex, Pro-Sponsor aims to remove that friction by offering a simple, transparent and secure way to form and manage partnerships.
Athletes can create a profile, connect directly with sponsors and manage every stage of a deal in one place – with all agreements protected by digital contracts and escrow-secured payments for complete peace of mind.
Jack Bark, Co-Founder of Pro-Sponsor, “Pro-Sponsor is about accessibility and confidence. We’ve taken what used to be a complicated, time-consuming process and made it simple, transparent and secure so athletes and sponsors can focus on creating real value together.”
For sponsors, Pro-Sponsor offers a streamlined route to identify and engage athletes who share their values and audience. The platform’s built-in contracting and payment features ensure every collaboration runs smoothly from start to finish.
Pro-Sponsor is now live and welcoming both athletes and sponsors to join the platform.
Oxford United have extended their long-standing partnership with local music event, Truck Festival.
The deal will see the Oxfordshire-based festival continue to receive branding and promotion across the club’s digital channels and within the Kassam Stadium on matchdays. The partnership continues a multi-year relationship between the two organisations.
Adam Benson, Chief Commercial Officer, Oxford United, said, “We are delighted to extend our partnership with Truck Festival. It’s a fantastic local event that brings a lot of joy to the people of Oxfordshire and beyond. We have a great relationship with the team at Truck and we look forward to working with them again this year.”
Lily Brimble, Senior Marketing Manager, Truck Festival, said, “We are thrilled to be partnering with Oxford United again this year. As a festival that was born and bred in Oxfordshire, it’s so important for us to work with local communities and businesses. We’re looking forward to another successful year of working together.”
North-west sportswear brand Montirex has expanded into the U.S. market through an exclusive retail partnership with JD Sports.
The launch is timed to coincide with this weekend’s UFC 322 event in New York City, where Montirex ambassador Leon Edwards will compete at Madison Square Garden on Saturday 15th November.
To support the launch, the brand has released a short film about Edwards’ career and unveiled its first U.S. billboard in Times Square.
Montirex plans to continue its U.S. activity into the new year with its roster of athlete ambassadors, including English boxer Dalton Smith, who has a world title challenge in New York on 19th January 2026.
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