Another reliable source claims that NVIDIA has decided to effectively exit the high-end gaming hardware segment to focus all its resources on the much more lucrative artificial intelligence market. According to detailed information presented by the Moore’s Law Is Dead channel, the American giant has drastically cut shipments for almost any video card that has more than 8 GB of VRAM. This decision directly affects popular models such as RTX 5070 Ti, RTX 5060 Ti 16GB variant, but also the top of the range RTX 5080 and RTX 5090. Moreover, the restrictions do not only apply to desktop components, but also affect the availability of gaming laptops equipped with high-performance graphics chips.
The reason behind this radical move appears to be a domestic supply crunch combined with unprecedented industrial demand. NVIDIA has apparently overbooked orders to its AI customers and, faced with a shortage of memory chips (exacerbated by the massive acquisitions made by OpenAI), has chosen to sacrifice the gaming market. Sources Moore’s Law is Dead cited suggest the decision was purely economic: “we have to service the AI contracts first.”
The effects are already visible in the market, where the prices for an RTX 5090 have started to climb to absurd amounts, circulating figures of over 4,000 dollars. In this bleak landscape for consumers, the only viable alternative remains AMD. The direct competitor has no plans to restrict supply, but analysts warn that in the absence of a real competitive offer from NVIDIA, prices for models like the Radeon RX 9070 XT will naturally rise.
This situation could be the beginning of a new era for NVIDIA, which has been synonymous over time as a brand associated especially with gaming. The company would make an almost complete transition to a new identity that it has received in recent years: that of a data center infrastructure provider.