- Riyadh” title=”… | Population, Climate, Map, History, & Facts | Britannica”>Riyadh Air delivers on 2025 commitment with launch flights to London; Dubai will be added later.
- Daily launch flights to London Heathrow on 26 October mark a milestone in the ‘Road to Perfection’ go-to-market plan.
- Sfeer launches as Riyadh Air’s community-driven loyalty program that enables sharing of membership benefits, including Tier Points, to help friends and family achieve higher status and access greater rewards.
- Early Sfeer members get priority ticketing access on future Riyadh Air flights as well as exclusive experiences.
RIYADH, Saudi Arabia, October 8, 2025 /PRNewswire/ — Riyadh Air, Saudi Arabia’s new national airline, today announces two important milestones on its path to its 2025 debut: the start of its first daily flights to London Heathrow Airport (LHR) on October 26. Riyadh Air is also proud to introduce Sfeer, its innovative loyalty program, which will offer exclusive benefits to its first Founding Members through “The Founders”.
Operational Excellence: Laying the foundation for a world-class airline
Jamila
Starting October 26, Riyadh Air will begin operating daily launch flights from Riyadh to London Heathrow Airport (LHR) aboard its designated aircraft, “Jamila.” These carefully sequenced flights, initially available to select groups and Riyadh Air employees, are a crucial phase in ensuring unprecedented operational availability, taking advantage of the slot recently granted to Riyadh Air at London Heathrow Airport (LHR). By evaluating these initial Jamila flights, the airline strengthens its operational capacity to deliver a seamless, reliable and world-class travel experience.
“This is not just a launch; it is the tangible realization of the vision of connecting Saudi Arabia to the world, a fundamental pillar of Saudi Vision 2030,” said Tony Douglas, CEO of Riyadh Air. “Our commitment to begin operations in 2025 is being met. This rigorous flight schedule at Jamila allows us to perfect every detail, ensuring a smooth, reliable and first-class experience. This carefully sequenced approach is our path to perfection, and we are now very close to full operation with the delivery of our new aircraft.”
Sfeer: The future of loyalty, designed for a generation on the move
Sfeer, which means “Ambassador” in Arabic and is composed of the English word “sphere”, embodies the vibrant and generous spirit of Saudi Arabia. With its launch, Sfeer will become one of the most unique and exciting loyalty programs in the world, seamlessly combining community interaction and gamified experiences, while allowing you to discover the best of Saudi Arabia.
As a unique option, Sfeer members will be able to share level points within their community. Sfeer membership is now available through www.riyadhair.com, and those first to join will be recognized as “The Founders” and will have priority access to bookings for future flights.
A pillar of Sfeer’s innovation is its community-focused design, which allows members to share points, benefits and Tier Points with friends and family, thus encouraging collective reward. Additionally, Sfeer is proud to offer a “no expiration points” policy, ensuring every point and benefit is enjoyed, not wasted.
“With Sfeer, we create much more than just a loyalty program; we build a dynamic and digitally immersive lifestyle ecosystem,” Douglas added.. “Our vision is to change the rules of the game, offering unmatched benefits and fostering a unique sense of community among our members.”
As “The Founders,” those first to join receive priority access to bookings on future flights. All Sfeer members can enjoy free Wi-Fi on board. Joining Sfeer now allows you to start collecting points and get exclusive early access to priority routes and reservations.
Don’t just travel; be a pioneer. This is an invitation to discover the best of Saudi Arabia.
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