Rethinking Marketing – Lecture at the Marketing Club Stuttgart Never before has the consumer and competitive environment of companies changed as quickly and fundamentally as it currently does: consumers are significantly more critical and less loyal, and competition has become more aggressive and diverse. No wonder that many companies and brands that were until recently considered model companies have suddenly disappeared from the market. Anyone who survives in this environment must stand out from the competition more than ever (“Standing out in the sea of sameness”) and offer their customers really relevant added value (“Necessity of absolute relevance”). Rethinking Marketing – this is an anthology that Oliver Klein and I created together with 22 well-known marketing experts – it couldn’t be more up-to-date and more competent!
