He Spanish real estate sector It is moving towards a new stage in which people’s well-being begins to have a real weight in business strategies. Cultural transformation, the commitment to more human work models and the evolution towards closer leadership styles have become key factors in an increasingly competitive market. In this context, Culmia has recently obtained the Great Place to Work certificationa recognition that accredits the quality of the work environment and that highlights the promoter as an organization capable of generating trust, commitment and pride of belonging among its professionals.
The certification, one of the most prestigious internationally, is not granted based on internal perceptions, but rather after an independent and exhaustive diagnosis of the organizational climate. The process is based mainly on the Trust Index survey, which confidentially collects the opinions of the people who make up the company. In the case of Culmia, the most striking data is the level of participation: 90% of the staff responded to the questionnaire, above not only the national average of certified companies (83%), but also the usual records in the sector. This level of involvement already represents a indicator of the high degree of transparency and internal trustas well as the commitment and emotional bond of people with the company.
The results obtained draw a corporate culture in which the Relationships between colleagues and the work environment take center stage in Culmia. The dimension most valued by professionals is precisely the relationship between equals, a strength that begins to be built from the onboarding itself and is consolidated in a deep-rooted culture of celebration. A positive climate that favors dynamics of collaboration, trust and mutual support that reinforce the sense of belonging. This emotional bond with work leads to a phenomenon that is especially valuable for any organization: the natural creation of brand ambassadors, people who not only feel good in their position, but also project that feeling outside.
Among the elements that explain these perceptions, the style of company leadership. Managers receive very high scores in honesty (95%) and competence (91%), even above the figures presented by the Best Places to Work. Accessibility, ethics and closeness appear as common features in a management model that favors active listening, fluid communication and a manager-employee relationship that promotes trust. This approach also promotes autonomy, another of the aspects best valued by the staff, with a score of 85%, and which is essential for professional development and the capacity for innovation.
Another relevant aspect in the diagnosis is balance and internal diversity. At Culmia, 50% of the workforce is made up of women, and they represent 43% of the management team. In a traditional sector such as real estate, these data reflect real progress towards more representative and plural structures, with a direct impact on decision-making and corporate culture.
The qualitative evaluations of the professionals complete the photograph: they highlight the good atmosphere among colleagues, mutual respect, trust and the possibility of communicating with those responsible in an open manner, as well as the flexibility of hours to attend to personal needs. They are perceptions that often do not appear in strategic plans, but that determine day-to-day life and fidelity to the project.
Great Place to Work recognition comes in a moment in which the real estate sector is redefining its relationship with talent. The ability to attract and retain professionals no longer depends solely on the business project, but on the experience offered by the company, the coherence between its values and practices and its ability to generate a culture of trust. In this scenario, the case of Culmia represents an example of how the commitment to people can become an engine of transformation and an element that makes differences in a market in full evolution, making it clear that companies that place people at the center, in addition to improving their work environment, will strengthen their value proposition and competitiveness.
Certification is not an end point, but an impetus to continue advancing a company model that understands that real estate projects are built with much more than bricks: also with talent, commitment and a culture that fosters collective pride. Culmia is now part of that group of organizations that work so that the real estate sector is also a sector that cares. And, judging by the results, the path is well laid out. The challenge now is to continue evolving, maintaining and expanding these standards at a stage in which people will be the true engine of change.
