Rapha’s affair about dropping the EF Pro Cycling Team, USA Cycling sponsoring, the outstanding Fran Millar perspective and boldness, the RZC Investments‘ big cojones when putting 200M in Rapha, and their endless resilience go into the background when compared to the fact that we are all discussing, guessing, pseudo-planning, and pouring our opinions about what’s next.
Not bad as a first step towards a new place.
Thinking of Rapha as a cycling gear maker keeps you from having a real dimension of their impact as the first real BRAND ever in the category.
Rapha sowed us, paved the way for some forever/never aspirants to the throne who merely came up with impossible to name/define colors as their credits.
As a true believer in principles and determination, I truly wish that Rapha can make it.
