Queirolo Bar Indecopi: Name Dispute & Legal Conflict

While this situation occurred several years ago, the issue again gathered relevance after the center bar officially announced its name change to “The emblematic Q of Lima”with which he will continue to operate after an administrative resolution of INDECOPI, which forbids him to use the last name with which he was identified for decades.

Currently, the case remains in debate, becoming an example of how conflicts by Brand rights They can be extended over time and have a direct impact on the identity and continuity of traditional businesses in Lima. What will happen between the premises of the center of Lima and the Free people?

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INDECOPI explains the origin of the legal dispute between the bars

The dispute by name Keirol began in March 2015when the representatives of the Antigua Taberna Queirolo SAC. of Free people They denounced against Indecopi to the bar located in the Lima center for the unauthorized use of your brand.

Thus, they argued that they possessed the registered trademark and that the parallel use could generate confusion among consumersespecially in the case of two places with great tradition. The complaint indicates that the use of the denomination “Bodega Queirolo” I induced consumers.

The Bodega Queirolo SAC He claimed that the use of the name had a legitimate and historical livelihood, backed with vouchers and testimonies, in addition to highlighting his role as a cultural and gastronomic reference in the center of Lima. However, the Distinct Signs Commission De Indecopi determined that, despite the family ties and the coexistence of both companies in the sector, the legal protection corresponded to those who had the current registration of the brand.

“The aforementioned conflict was definitively resolved more than 8 years ago, in 2017. The problem that subsists to date lies in the alleged breach by Bodega Queirolo SAC, of the prohibition decreed by INDECOPI, which merited a first sanctioning procedure in 2019 and a second procedure initiated this year, which remains in progress”said Ronald Gastello, technical secretary of the Distinct Signs Commission of Indecopi, to management.

Definitive failure of INDECOPI: sanctions and breaches

The case for the use of the name Keirol It was resolved in 2017, when the Specialized Hall of Intellectual Property of Indecopi issued a definitive failure in favor of the Old Queirolo Tavern of Pueblo Libre. The resolution sanctioned the Bodega Queirolo del Centro de Lima con 2 Tax Tax Units (UIT) and forbade him to use the denomination to induce consumers to confusion. However, more than eight years later, the controversy remains open.

“The Antigua Taberna Queirolo SAC He supported his complaint in the registration of the brand registered since 1990 for restaurant, cafeteria and snack bar services. The company presented evidence proved that the Bodega Queirolo del Centro I unduly used the same sign for the same services, which was confirmed in an inspection made by Indecopi “said Indecopi’s spokesman.

The persistence of the conflict lies in the alleged breach of the company of the center of Lima at the disposal of withdrawing the last name “Queirolo” of its commercial identity. In 2019, Indecopi determined that the order had not been complied with and imposed a new fine of 6by verifying the improper use of the brand in the activity of the premises.

Today, more than eight years after the original ruling, the case is still under discussion. In 2025, Indecopi began a Second sanctioning procedureeven in process, to determine if the company of the center of Lima continues to breach the resolution of 2017, which keeps a controversy open that seemed to have been resolved.

“This case establishes that the names and surnames, both of natural persons and legal persons, can be registered as brands, which grants an exclusive right to use them for commercial purposes in the identification of products or services. However, said registry does not prevent other people from using their own civil or social name, provided they do it in good faith, without using it as a brand and without generating confusion in the public with respect to the origin of the origin of the products or services.holds the Gastello.

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Queirolo bar of the center changed its name to “the emblematic Q of Lima”

In February 2025, the conflict climbed again. The Old Tavern Tavern SAC He denounced that Bodega Queirolo SAC It continued to comply with the mandate imposed in 2017, so the INDECOPI distinctive commission opened a new administrative procedure that is still ongoing.

Thus, Indecopi ordered the local Lima center to continue operating under a new identity: “The emblematic Q of Lima”in replacement of the family last name to which it was linked for decades. This measure responds to the protection of the rights of the Antigua Taberna Queirololocated in Pueblo Libre, head of the registered trademark and claimant from the beginning of the process.

Similar names, different companies

Although they shared a similar name, the Antigua Taberna Queirolo of Pueblo Libre and the restobar of the center of Lima, today called “The emblematic Q of Lima”They are different businesses.

The Antigua Taberna Queirolo opened its doors in 1880 in a house built in the 1870s. In the case of the premises of the Lima centerlocated in the Jirón Camaná 900, its history begins in 1920 under the name of Bodega La Florida. The space belonged to Victorio Mosto and Margarita Queirolo, until in 1933 it was acquired by Carlos Queirolo, who renamed him as El Queiroloname with which he popularized in the capital.

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