[문지형의 프롭테크 ‘썰’] Real estate dominated by data: The world’s top three strongest and Korean challenging field
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Ten years ago, a day of a real estate developer representative was a series of endless field trips. In front of the investments of hundreds of billions of office buildings, he could only run on his own and collect information. We had to go around the field to collect rent and vacancy information, and rely on fragmentary information of brokers. But now another landscape unfolds. Analysts of Global Investors analyze real -time fluctuations and return on investment in the Gangnam office market in the New York office, and Korean asset managers identify detailed information of the national distribution center with only a few clicks.
In the world of commercial real estate investment, data is now a GPS. If investors relied on experience and intuition, sophisticated data analysis became the core of investment decisions. Especially in the global market, ‘Big 3’, called RCA, Bloomberg, and Costa, has established a unique status in its own realm. In Korea, Al Square’s RA (RSquare Analytics) is becoming a platform that reflects the specificity of the local market.
These platforms have evolved into a key infrastructure that determines investor decisions beyond simple data. In particular, today, when global investment crossing the border is common, the differentiated insights provided by each platform are the key to investment success.
◇ Global Three Musketeers: A unique weapon of each platform
[문지형의 프롭테크 ‘썰’] Real estate dominated by data: The world’s top three strongest and Korean challenging field
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Real Capital Analytics (RCA) is called the ‘eye of hawk’ that reads the global market. It builds a vast trading database that encompasses North America, Europe, Asia -Pacific, and especially visualizes capital flows between countries to identify global investment trends at a glance. Strategic insights are provided by analyzing major investor behavior patterns along with detailed transaction information such as transaction price, capital return rate, and buyer information.
The Bloomberg Terminal serves as a ‘interpreter’ of finance and real estate. Real estate is approached from the perspective of financial products, not just real assets, and analyzes the connection with the bonds, stocks, and foreign exchange markets. In particular, REIT analysis tools and ESG data integration functions provide essential information to modern investors who pursue sustainable investments. The strength is that it can analyze the impact of macroeconomic indicators on the real estate market in real time.
Costar boasts precise data analysis, like a microscope. It provides micro -level information from rent, vacancy rate, tenant configuration, lease expiration date, and even building facility specifications. It also provides intuitive visualization through interactive maps and 3D modeling and artificial intelligence -based rent prediction models, especially in the North American market.
◇ The appearance of specificity and customized solutions in the Korean market
[문지형의 프롭테크 ‘썰’] Real estate dominated by data: The world’s top three strongest and Korean challenging field
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Global platforms offer extensive data around the world, but there is a limit to fully reflecting the unique characteristics of individual markets such as in Korea. Korea’s complex real estate laws, unique charter systems, and building structures with commercial and residential use are areas where foreign platforms are difficult to capture. RA appeared to fill this gap. The RA combines public data and full -time survey data by field experts to capture the fine decision of the Korean commercial real estate market. It provides detailed information on about 6200 commercial real estate, including 1,600 office buildings and 1,100 distribution centers. It also updates it every month to reflect the dynamics of the market.
Interestingly, in five months of launch, global institutional investors such as GIC, DWS, and PAG and 30 representative domestic agencies such as Korea Real Estate and Samsung Securities have become RA customers. This proves that the need for data specialized in the Korean market was so great. It also expands its services to Vietnam’s commercial data and domestic residential data, showing that it is growing based on an in -depth understanding of the Asian market.
◇ Harmony of locality and global standards
The selection of Proptech platforms should depend on the purpose of the investor and the area to be invested. If you are a global institutional investor who seeks global investment opportunities, the combination of RCA and Bloomberg allows you to identify macroscopic trends and financial market connection at the same time. Investors focusing on the US market will be competitive with Costa’s detailed building information.
Investors interested in the Korean and Asian markets are the value of local platforms. Local platforms, such as RAs, capture exactly the subtle differences and subtle differences of the market that the global platform cannot contain. In particular, the launch of English service scheduled for the second half of this year will be expected to improve the global accessibility of the Korean real estate market.
As such, the coexistence of global platforms and local platforms is a natural evolutionary process in the real estate data market. Investors can make sophisticated decisions when each platform is building a complementary ecosystem with its own strengths. As a result, the development of the data infrastructure increases the transparency of the real estate market, eliminates information asymmetry, and also contributes to the easing of ‘Korea Discount’.
In the era of competitiveness, the wisdom is needed to balance global field of view and local expertise for successful real estate investments. It is the first step in successful investment to understand the characteristics of each platform accurately and to choose a tool that suits the investment strategy.
Lee Sang-hoon Global Economic Reporter sanghoon@g-enews.com
