“Today we enter the executive phase of the ‘Next’ project, launched already on 9 October. The execution therefore starts in Genoa, which means understanding that the boundaries between the banking and insurance sectors are increasingly blurred. Therefore, if banks do insurance, large insurance companies must also do finance”. This was underlined by Davide Passero, CEO of Alleanza Assicurazioni, on the occasion of the 2026 ‘Next To The Future’ Convention of Alleanza Assicurazioni, the historic company of the Generali group, during which he presented the strategic lines of the new year under the banner of ‘Next’: the industrial transformation that focuses on the evolution of professional consultancy to strengthen leadership in protection, pensions, savings and investment.
This translates – he reiterated – into “enabling and making investments in our people and having the awareness that providing a current account alternative to our customers means not only offering a new product – he explains – but giving them a tool for daily use, consequently making Alleanza a good daily habit for our customers and also strengthening the relationship with them”.
The CEO of Alleanza Assicurazioni then talks about how the work of agents in the area will change as they will find themselves in even more contact, in some respects, with customers: “It is a change based on an evolution of skills. We come from an insurance sector where skills are typically on the protection and insurance side”. Now, it is necessary “to integrate these skills with greater attention to financial issues, just as banks, which enter the insurance sector, must integrate insurance skills among their employees”, underlines Passero.
“Therefore, it is a great upskilling effort, that is, putting people in a position to look to the future of a profession that will be increasingly high-quality – continues Passero – We think that the market will be increasingly selective, customers will become increasingly demanding and only those who are able to live up to customer expectations will be able to remain on this market successfully”.
Alleanza is, to date, the first completely digitalized network in Europe. In this context, Passero illustrates the future prospects in the integration of artificial intelligence to make consultancy even more personalized, effective and accessible: “We took this step many years ago and today our operations are entirely online. There is no longer paper with which a customer service is carried out. However, digital is not so much a matter of process efficiency but of quality of service because it allows us to be closer, more timely and have a greater ability to interact with customers, both in person and remotely – he adds the CEO of Alleanza Assicurazioni – the heart of this profession and these tools is to increase the level of relationships: the current account, in fact, is a great tool for enriched relationships because customers use it every day for their payments”. “Therefore, being in the hearts and hands of our customers is a fundamental factor”, concludes Passero.
