MADRID 6 Oct. (EUROPA PRESS) –
Pradorey is allied with wine, ‘Spanish startup’ specialized in bringing technology closer to the world of wine, to incorporate the ‘blockchain’ technology with the aim of guaranteeing the authenticity of their wines, as reported in a statement.
Specifically, the winery has launched about 50,000 bottles of some of its wines with ‘Blockchain‘ and Chip NFC technology such as Valdelayegua Finca (32,431 bottles), Pradorey Elite (16,598 bottles) and the exclusive altarpiece (588 bottles).
In this way, each bottle incorporates a sticker with an NFC (Near Field Communication) and a unique code. When scanning it with the mobile, the consumer accesses a digital tab with data such as the type of grapes, the vintage date, the characteristics of the vineyard, the history of the cellar or pairing suggestions.
“We want the wineries to tell their story better, demonstrate the authenticity of their wines and get closer to their customers,” explained the CEO of Vinok, Juan Pablo Izquierdo.
For his part, the CEO of Pradorey, Fernando Rodríguez de Rivera, has been congratulated by this bet. “This technology does not change who we are, but it does allow us to show it better. It helps us to share, with rigor and clarity, the work behind each wine,” he said.
In addition to improving the experience of the final customer, this tool also provides the winery for valuable data on how and where it interacts with each wine, which will allow you to know the consumer more.
