Friendship, authenticity and style come together in a collaboration that celebrates the best of our culture. KOAJ and Cerveza Poker present “Real Friends, Real Beer”, a collection created for those who live life with attitude, laughter and good energy.
This alliance between Bavaria and KOAJ represents a commercial and strategic synergy that merges the best of two worlds: fashion and beer culture. Together, the brands achieve a real connection with a generation that values authenticity, friends and moments enjoyed without a filter.
With a proposal full of seasonal colors, graphic details inspired by the Poker universe and youthful silhouettes, this collection POKER BY KOAJ combines comfort, style and authenticity in each garment. Made from heavier cottons that provide a feeling of quality and durability, this line is designed to accompany you in your daily life. From windbreaker jackets ideal for the patch, to a jean set with modern details, each piece reflects that free and genuine spirit that characterizes true friends. A versatile and urban proposal that invites you to dress your friendship with style, no matter the time or the plan.
More than a fashion capsule, “Real Friends, Real Beer” is an experience that celebrates the genuine connection between friends, that complicity that is felt in a conversation, a laugh or a photo that captures the moment.
KOAJ and POKER, two brands that share the same DNA: real, fresh and passion for music. Our KOAJLOVERS customers can find this collection in more than 516 stores and on our website koaj.co.
KOAJ x POKER — to dress up friendship and truly enjoy it.
With more than three decades of experience, KOAJ – part of the Permoda group – has built an authentic connection with new generations through fashion. Their proposal goes beyond clothing: it is a form of expression, a language that reflects freedom, creativity and closeness.
Since its inception, the brand has sought to understand the feelings of the end customer, accompanying them in every moment of their life with garments that connect with their style and energy. Today, KOAJ continues to evolve alongside its community, creating experiences and collections that inspire you to live in the present with confidence, comfort and authenticity.
