elevating the Grill: Plant-Based Options Take Center Stage

As temperatures rise, austrians are eagerly preparing for the first barbecues of 2025. While meat has traditionally been a grilling staple, a growing number of consumers, including dedicated meat-eaters, are embracing plant-based alternatives. This shift isn’t necessarily about replacing meat entirely, but rather about exploring new flavors and textures that complement the grilling experience.

The plant-based meat market is experiencing important growth. According to a recent report by Bloomberg Intelligence, the global plant-based food market is projected to reach $162 billion by 2030. This surge is driven by increasing consumer awareness of the environmental and health benefits associated with plant-based diets.

Introducing Planted.Steak Paprika: A flavorful New Addition

Planted is heralding the 2025 grilling season with the launch of its innovative Planted.Steak Paprika. This new product boasts a juicy consistency, a rich flavor profile, and a tender bite that is sure to impress even the most discerning meat enthusiasts. The paprika herb marinade adds a layer of complexity and depth, making it a standout option for summer barbecues.

Beyond taste,Planted emphasizes sustainability. Their products reportedly require 90% less water and generate 97% fewer CO2 emissions compared to conventional animal meat production. This commitment to environmental obligation resonates with a growing segment of consumers who are seeking more lasting food choices.

Natural Goodness: Clean Ingredients, Bold flavors

Planted distinguishes itself from other plant-based meat alternatives by prioritizing natural ingredients and avoiding artificial additives. their products are free from artificial dyes, aromas, flavor enhancers, and E-numbers. Instead, Planted focuses on delivering 100% natural taste, valuable nutrients, and a clean ingredient list.

This commitment to clean labeling aligns with current consumer trends. A 2024 study by the International Food Information Council (IFIC) found that consumers are increasingly scrutinizing food labels and prioritizing products with recognizable and natural ingredients.

Win a Planted BBQ Box: Gear Up for Grilling season

To celebrate the start of barbecue season, Planted is giving away five exclusive BBQ boxes. Each box includes a selection of Planted’s most popular products,including:

• Planted.Steak Paprika (New!)
• Planted.Bratwurst
• Planted.Steak
• Planted.Chicken Grill skewers
• BBQ Tongs
• Sticker Sheet
• BBQ Recipe Book

The Rise of Plant-Based BBQ

The trend towards plant-based grilling is more than just a passing fad. It reflects a broader shift in consumer attitudes towards food, health, and sustainability. As more people discover the flavorful possibilities of plant-based cuisine, expect to see even more innovative and flavorful options hitting the market in the years to come.