For the upcoming northern derby Google Pixel Women’s Bundesliga between Hamburger SV and Werder Bremen on Saturday (from 2 p.m., live on MagentaSport and on DAZN-Free), there will be an innovative campaign for more visibility in collaboration between Google Pixel, the German Football Association (DFB) and the two clubs.
Around the game, the two content creators Mia Güthe and Lyn Schmidt will capture previously unseen perspectives of the encounter and publish them via their social media channels. Further content will be shared with fans via the Google Pixel, DFB, HSV and SV Werder Bremen channels. As a highlight, for example, the emotional arrival of the teams and parts of the game up close from the sidelines as well as very personal perspectives are shared. These insights are occasionally broadcast on live TV. This will DAZN The northern derby will be broadcast freely accessible to all viewers.
New perspectives
The technical innovation of the Google Pixel Cam was developed at the start of the 2025/2026 season by Google Pixel and the DFB, together with Sky as host broadcaster, and will be used in a total of ten games over the course of the season. Hand-held Google Pixel 10 smartphones create new perspectives from the substitution benches, from the fan block and behind the goals.
In addition, the Pixel Cam uses the split screen for the first time, which compares different perspectives of the Pixel Cam on live TV and can, for example, show the unfiltered reactions of the substitution benches or reactions from the fan blocks in parallel. In this way, the emotions on and off the pitch can be experienced and felt by the fans on the TV screens.
