Pirelli Named Official Tire Partner for 2026 Winter Olympics
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The Italian tire manufacturer will provide winter tires and roadside assistance for the Milan-Cortina Games, joining a growing list of sponsors.
Pirelli, the Italian tire brand, has become a commercial partner of the 2026 Winter Olympics and Paralympics, which will take place in the Milan-Cortina region.
Announced on June 6, the agreement designates Pirelli as the exclusive supplier of winter tires for the fleet of vehicles transporting athletes, staff, and personnel during the Winter Games.
Pirelli, headquartered in milan, will also offer roadside assistance for vehicle repairs “along routes to the competition venues.”
Executive Perspectives
Andrea varnier, chief executive (CEO) of the 2026 winter Olympics and Paralympics organizing body, stated: “This partnership enhances the excellence of PirelliS products and thier crucial contribution to the smooth running of the event. the quality and innovation that characterize their offering will be key elements in the efficient and safe management of critical aspects of the Milan Cortina 2026 Winter Games.”
“Being an Olympic and Paralympic Partner for Milan Cortina 2026 allows us to showcase our winter products in a context of excellence.”
In related news, ITA Airways was named the airline sponsor for the upcoming Olympics and Paralympics in mid-May.
ITA Airways will feature Milano Cortina 26-branded liveries on two aircraft and launch a contest for customers to win tickets to the event.
In late March, Ferrovie Nord Milano, an Italian public transport company, also became an event sponsor.
Andrea Casaluci, pirelli’s CEO, commented: “Being an Olympic and Paralympic Partner for Milan Cortina 2026 allows us to showcase our winter products in a context of excellence, a segment where Pirelli is a market leader.”
Pirelli has partnerships with various motorsport properties globally.
In March, the company secured a deal with Dorna Sports to be the tire supplier of MotoGP from 2027 to 2031.
Frequently Asked Questions
- What does Pirelli get out of sponsoring the Olympics?
- Pirelli gains brand visibility and association with a prestigious global event, showcasing it’s winter tire technology and reliability on an international stage.
- How does Olympic sponsorship benefit the games?
- Sponsorships provide crucial funding for organizing and executing the Games, supporting athletes, and improving infrastructure.
- Who are some other sponsors of the 2026 Winter Olympics?
- Other sponsors include ITA Airways and Ferrovie Nord Milano, contributing to transportation and logistical support for the event.
