The event will take place this October 15 at the Brooklyn Navy Yard, an industrial space that will be transformed into a futuristic setting, where fashion, music and technology will coexist under the same concept: diversity.
For the first time, the transmission will combine traditional and digital platforms. The show can be seen at Prime Video and Amazon Live from 7:00 pm (US Eastern Time).
While the official networks of Victoria’s Secret and YouTube, Instagram y TikTok They will bring the experience to the global audience. Half an hour before, at 6:30 pm, ‘Pink Carpet’ will begin, hosted by Law Roach and Zanna Roberts Rassi.
The most famous catwalk in the world returns to New York. Photo:Instagram @victoriassecret
A new look at beauty
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The brand has promised an edition that breaks with the stereotypes that dominated its history. The confirmed models reflect that transition: Adriana Lima, Gigi Hadid, Candice Swanepoel and Alessandra Ambrosio They will share the catwalk with new voices like Ashley graham, paloma elzesher, yumi nu and the professional athlete Angel Reese, the first athlete to walk for the brand.
The message is clear, sensuality is not limited to a silhouette, but is expressed through authenticity. This time, the angel wings, the iconic symbol of the parade, will return, but reinterpreted with sustainable materials.
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Each of the seven collections It will be inspired by the fusion between the celestial and the urban. There will be transparencies, crystal corsets, metallic fabrics and recycled pieces that will seek to balance glamor and environmental awareness.
Karol G: a Latin thread
Colombian pride in the most glamorous setting in the world. Photo:Instagram @victoriassecret
The ‘Bichota’ will present fragments of his most recent album, ‘Tropicoqueta’a production that mixes Caribbean rhythms and lyrics about identity. Your participation represents not only a personal achievement, but a symbol of the cultural expansion that the entertainment industry is experiencing.
In a setting where English-speaking voices historically predominated, their presence confirms that the music is also sung in Spanish.
Fashion, music and technology
The musical show will also include Missy Elliott, American hip-hop legend; TWICE, the K-pop girl group with millions of followers around the world, and Madison Beer, one of the most outstanding promises of contemporary pop.
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During the broadcast on Amazon Live, Spectators will be able to buy the garments displayed on the catwalk in real time, with more than 4,000 styles available from the lines Victoria’s Secret y PINK. Fashion will literally be just a click away.
With this proposal, The brand tries to adapt to the digital language of the new generations, where the parades are no longer only seen, but experienced in community, from a screen.
Lights, music and diversity in a night that marks a new beginning. Photo:Instagram @victoriassecret
The great event does not seek to revive its former glory, but to transform it. The most famous catwalk in the world returns with an approach that combines the nostalgia of its beginnings with the values of the present, inclusion, technology and creative freedom.
This new stage aims to leave behind the canons that once defined it and celebrate a type of beauty that is built from trust. In a constantly changing world, andhe show promises to be more than a parade, a declaration of reinvention.
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MARÍA PAULA LOZANO
WRITING RANGE DIGITAL
