CNN
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Nestled in the tranquility of Hokkaido, Japan, the city of Otaru, blanketed in pristine snow, has become a romantic destination celebrated by a classic film. However, this picturesque city faces a new challenge as it grapples with overtourism.
Otaru’s Tourist Overload
Located on the west coast of Hokkaido, Otaru was brought to international attention by the 1995 romantic comedy “Love Letter.” Each winter, thousands of tourists flock to this quaint city to relive the film’s iconic scenes. However, the sudden influx of visitors has led to a range of issues, prompting local authorities to take measures.
Recently, Otaru City Hall deployed security guards to ensure tourists adhere to local etiquette and avoid disrupting daily life. This proactive step aims to prevent problematic behaviors such as trespassing and obstructing traffic.
The Tragic Incident in Otaru
The urgency of these actions grew following a tragic incident. A 61-year-old tourist from Hong Kong was fatally struck by a train near Asari Station while taking photographs on the tracks. This unfortunate event highlighted the need for stricter guidelines and public awareness.
Numbers and Statistics
Otaru, with a population of around 100,000, welcomed 98,678 overnight international visitors last year, breaking previous records. This number doesn’t include day-trippers from Sapporo, located about 25 miles southeast.
The Impact on “Love Letter” Locations
Parts of “Love Letter,” which narrates a tale of love and nostalgia, were shot in Otaru. Locations such as Funamizaka, an elevated neighborhood offering panoramic views, became must-visit spots for film enthusiasts.
Funamizaka, a favorite spot in the film, has seen a tremendous increase in visitors, leading to congestion and safety concerns. City officials have placed security guards in the area to enforce the rules and ensure tourists behave responsibly.
Security Measures and Tourism Control
The security measures in Funamizaka include displaying banners warning tourists about unacceptable behavior. These guards are stationed until at least March 31, providing additional supervision as tourism peaks during the winter season.
Local authorities are also handing out warnings in multiple languages, including English, Chinese, and Korean, to accommodate different nationalities.
Overtourism in Japan: A Broader Issue
Otaru’s plight is part of a larger issue facing popular tourist destinations in Japan. The country, known for its breathtaking landscapes and rich culture, attracts millions of visitors annually. However, this influx has strained local infrastructure and natural resources.
The issue is particularly apparent during peak season and major holidays. For instance, during the Lunar New Year, Chinese tourists often travel abroad in large numbers, exacerbating overcrowding at popular sites.
Leveraging Social Media
Social media platforms like Xiaohongshu, a popular Chinese app, play a significant role in promoting these destinations. Users frequently post tips and share experiences from locations featured in famous films, encouraging more visitors.
One user on Xiaohongshu even referenced a line from “Love Letter” in a post about recreating a specific photo angle in Funamizaka, showcasing the film’s lasting influence.
Similar Issues in Other Japanese Cities
Otaru isn’t the only city struggling with overtourism. Other destinations like Fujikawaguchiko, known for its views of Mount Fuji, have also implemented measures to manage crowds. A large black net was temporarily erected to block a popular photo spot, illustrating the lengths locals will go to maintain quality of life.
Mount Fuji and Himeji Castle are also considering increased entry fees to manage visitor numbers, ensuring that these culturally significant sites remain accessible while minimizing strain on local communities.
The Road Ahead
Addressing overtourism will require a collaborative effort among authorities, local communities, and visitors. By implementing strategic measures and encouraging responsible tourism practices, cities like Otaru can continue to thrive while maintaining their natural beauty and cultural heritage.
As the winter season progresses, it’s crucial that tourists remain mindful of local regulations and respect the natural environment. Together, we can ensure that iconic destinations like Otaru remain enchanting for generations to come.
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