Responding to the growing demand for holistic travel experiences, a new brand called Holistyc is emerging, dedicated to well-being, health, and transformative experiences. This concept caters to travelers and extends an invitation to the local community, offering memorable experiences without requiring a hotel stay.

For years, hotels have been developing wellness experiences through collaborations with brands like Lululemon and Síclo, including yoga classes, beauty workshops, and fitness events.This evolution has prompted the company to take the next step, providing immersive experiences within its hotel spaces, a hallmark of its identity for over a decade.

Holistyc aims to consolidate these wellness initiatives under a unified brand, complete with a distinct visual identity and a cohesive narrative. The goal is to establish itself as a prominent hub for urban well-being in Spanish cities such as Madrid, Valencia, Seville, and Malaga.

To spearhead this vision, Miguel Ángel has been appointed as Experience & Style Brand Director, tasked with ensuring that all holistyc initiatives embody the brand’s ethos. According to Miguel Ángel, “We bet on creating experiences that connect with the new concerns of our clients, combining well -being, lifestyle and unique spaces. Our goal is to continue setting a trend and be a reference in the creation of experiences that inspire.”

A Holistic Approach Beyond the Hotel

Holistyc’s vision extends beyond physical well-being, embracing a complete approach that encompasses the body, connection with the environment, gastronomy, creativity, and culture. Saory Salas,Brand manager,stated,“We want to come to a hotel do not mean sleeping or sitting at the restaurant. holistyc allows us to open our spaces to the local public, offering unique experiences that connect with what really moves people today.”

“Holistyc allows us to open our spaces to the local public, offering unique experiences that connect with what really moves people today.”

This sensory and gastronomic approach aligns with the values, enhanced by an self-reliant brand that integrates into its ecosystem. Holistyc is part of a broader brand architecture, including Only You Atelier, which focuses on creative workshops. With Holistyc, the company aims to standardize these experiences while preserving the local and personal essence of each city.

The First Holistyc event took place at Only You Hotel Atocha (Madrid), blending yoga, sound, and gastronomy. Led by Celia soldier, participants embarked on a two-hour journey through a yoga sequence designed to align energy and awaken presence, accompanied by live music from Jesús garrido.

Following the physical practise, attendees experienced a healing sound bath, enhancing relaxation and promoting calm. The event concluded with a nutritious breakfast, extending the sense of well-being.This sensory experience set the tone for Holistyc’s mission: Moments of integral, memorable, and shared well-being.

Upcoming events include:

• June 14 – Madrid (Atocha): yoga session with sound bath and nutritious breakfast
• June 18 – Valencia: Aromatherapy sensory workshop with Less & Conscious, followed by a snack

Future experiences are planned for Seville and Malaga, with a launch expected after the summer season.

Holistyc aims to redefine the relationship between hotels and their surroundings, responding to the growing demand for well-being experiences. Saory Salas notes,“In a world where the consumer constantly evolves and seeks more authentic,conscious and personalized experiences,only you take a step forward with a proposal that combines gastronomy,design,community and health under the same umbrella.”

With Holistyc, the hotel chain seeks to position itself as a curator of a new urban lifestyle centered around well-being.