Omnicom at CES 2024: What to Expect

by Archynetys Economy Desk



























<a href="https://www.archynetys.com/why-omnicom-ipg-merger-makes-sense/" title="Why Omnicom-IPG Merger Makes Sense">Omnicom</a> Preps for a High Stakes CES










With its $13.5 billion acquisition of Interpublic Group now closed, CES 2026 — taking place Jan. 6–9 in Las Vegas — is the first opportunity for Omnicom Group to show the market what it’s now capable of as a combined company.

The stakes are especially high this year, said George Manas, Omnicom’s chief growth and solutions officer.

“It’s an opportunity to share the power of the new Omnicom with a much broader audience of our clients and other market participants,” he said.

It’s also the first opportunity for Omnicom to show up as a unified brand, instead of its agencies operating separately as they have in past years.

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