AI Startup Olyzon Raises $5M too Expand CTV Ad Targeting in the US
olyzon, an AI startup based in Paris, has secured $5 million in seed funding to broaden the reach of its AI agents into the United States. These agents are designed to assist brands in the planning and execution of connected TV (CTV) advertising campaigns, addressing the growing need for transparency regarding ad placement within home entertainment.
According to a pitch deck reviewed by ADWEEK, major brands including PepsiCo, L’Oréal, Loewe, and nissan have already leveraged Olyzon’s data to transform creative briefs into targeted CTV campaigns, moving beyond traditional methods like genre, channel, or audience segment targeting.
Olyzon Aims to Solve CTV Ad Transparency Issues
Olyzon’s primary goal is to tackle the lack of clarity in the CTV advertising space. According to Olyzon CEO and co-founder Jules Minvielle, “Advertisers face the challenge of a lack of transparency on where the ad is running, in terms of channels, and content titles when buying CTV ads via demand-side paltforms.”
Advertisers face the challenge of a lack of transparency on where the ad is running…
Frequently Asked Questions
- What is connected TV (CTV) advertising?
- CTV advertising involves displaying ads on televisions connected to the internet, allowing users to stream content from various providers.
- Why is transparency important in CTV advertising?
- Transparency ensures advertisers know where their ads are being shown, helping them reach the right audience and avoid inappropriate contexts.
- What are the benefits of using AI in CTV advertising?
- AI can help improve ad targeting, optimize campaigns, and provide better insights into ad performance.
Sources
- [1] IAB – Programmatic Advertising
- [2] AdExchanger – What is Programmatic?
- [3] Investopedia – Demand-Side Platform (DSP)
- [4] The Motley Fool – Demand-Side Platform (DSP)
- [5] Oracle – What is Ad Targeting?
- [6] Digital Marketing institute – What is Ad Targeting?
- [7] statista – CTV Advertising Spending in the US
- [8] eMarketer – US Connected TV (CTV) Ad Spending Forecast
