Bad news for Nutella lovers: from today they will have to greet their heart spreading cream. The ban is now official.
Just mentioning it does increase salivation and the classic originates stomach grumbling: we are obviously talking about the iconic Nutellathe most loved cocoa spreadable cream and hazelnuts in the world.
This delicacy was born in 1964 in the heart of the Piedmontese Langhe – however homeland of high quality hazelnuts – from the ingenuity of Michele Ferrero, son of the pastry chef Pietro Ferrero, but in a short time he experienced a decidedly striking boom even in the rest of the Italian regions.
Its composition is as simple as it is irresistible: sugar, palm oil, hazelnuts, lean cocoa, skimmed milk powder, soy lecithin and vanillin, but the original recipe It remains a more inaccessible secret of area 51.
And rightly: his formula, dense, delicious and velvetyinevitably distinguishes it from all competitors, evoking childhood memories, moments of shared happiness and a comfortable sense of belonging in consumers. Nutella is not just a symbol of Italian excellence: it is a tangible piece of the life of all of us, one Comfort zones of emergency at the reach of a jarthe whim to which it is impossible to give up. Still, this milestone of the tricolor food seems to have recently lost its nail polish …
What world would it be Nutella without?
His Famous slogan It is not only a mere advertising: Nutella is a philosophy of life, a symbol that has inspired not only consumers, but also generations of artists, chefs and influencers, becoming the protagonist of countless recipes, but also of museum collections.
With an annual production of about 365,000 tonsNutella is the best -selling spread in the world. Competition is made to make it a reason: from Germany to France, to Australia and the United States, its success is planetary. It can in fact be found on supermarket shelves around the world: here it is, one pampering with spoon which combines cultures, palates, traditions and totally dissimilar peoples with each other, but united by the desire for a break of sweetness by the frenzy of modern life. Is it possible, therefore, that Nutella has lost its status?
Excluding from the ranking of Altroconsumo
According to the site reports greenme.it, Nutella would have been ousted from the list of the best spreadable creamsas shown by an Altroconsumo report.
The ranking, which took into account factors such as ingredients, nutritional values and taste, instead puts first place Emilia dark cream backpacksfollowed by Rigoni di Asiago hazelnate organic the dark without milk, novi cremanovi and, finally, ruins of asiago hazelnut organic the original. Surprisingly, Nutella instead stands in the mid -rangeon an equal footing with the selex brand spreadable cream … but we have no doubts that this ranking will not influence the preferences of the aficionados in the least!
