In its commitment to breaking down the barriers to access to credit in the country, Nu Colombia expanded its service portfolio with the arrival of two new credit cards and two lines of personal loans, designed to meet the needs of different user profiles.
The strategy reinforces its commitment to financial inclusion, a challenge that remains valid in Colombia, where 65% of the adult population still does not access formal credit products, according to figures from Banca de las Oportunidades.
New Nu Colombia products seek to open access to credit and strengthen financial inclusion
Marcela Torres, general manager of the fintech, explained that the company’s purpose is “to open more doors and offer solutions adapted to the reality of each person.” Currently, Nu’s traditional card—with no handling fee or hidden fees—is only approved for 15% of applicants. For this reason, the entity decided to diversify its offer.
The first novelty is NuControl, a credit card with low management fees and differentiated interest rates. Its focus is on those seeking to build or recover their credit history, and the approval rate for this product is expected to reach between 40% and 60% of applicants.
The second is Morada Abrecaminos, aimed at those who do not yet have a credit history. This option works through a backup deposit: the client defines the limit according to the money they deposit in their Nu Savings Account, which allows them to start their financial life in a formal and safe way.
In addition, the company presented its Nu Loans, with 100% digital processes, without paperwork or hidden clauses. Clients can simulate conditions, choose terms and receive the disbursement directly into their account. Among the options are the Nu Light Loan, which covers amounts from $100,000 to $5 million, and the Nu Personal Loan, with amounts of up to $45 million and terms of up to 60 installments.
Torres emphasized that these tools seek to “consolidate a more inclusive financial market, where Colombians have control of their finances without obstacles or bureaucracy.”
With these initiatives, Nu Colombia strengthens its presence in the country and reaffirms its role as one of the leading fintech companies in Latin America. The company has already incorporated more than 31 million people into the formal financial system worldwide, and continues to position itself as a benchmark in innovation, technology and responsible financial access.
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