Revitalizing Web Board Games: The Hangame Poker Success Story

NHN, under the leadership of CEO Jung Woo-jin, is strategically leveraging new media platforms to engage a younger audience and breathe new life into its established web board games. A prime example of this approach is the change of the Hangame Poker YouTube channel, which has successfully attracted a new generation of players.

The channel’s revitalization is largely attributed to the efforts of the NHN Gemiker Team, a dedicated game media communication team. This team, comprised of gaming experts, including former starcraft professional gamer and commentator Yoo dae-hyun, has been instrumental in producing engaging and relevant content.

Their efforts have paid off handsomely. The Hangame Poker YouTube channel recently surpassed 100,000 subscribers, earning the coveted Silver Play Button. NHN credits this success to the team’s focus on creating sensational content specifically tailored to appeal to a younger demographic.

The Power of Esports Expertise and Community Engagement

The Gemiker Team’s success extends beyond online content creation. their expertise in esports, especially the experience of Yoo Dae-hyun and Ko In-gyu, has been invaluable in creating engaging offline events. Their meticulous analysis and commentary have drawn meaningful interest to offline competitions, further solidifying the Hangame Poker brand within the gaming community.

NHN recognizes the importance of community engagement in today’s gaming landscape. As NHN stated:

New media’s new trend keywords are Bertuber and esports. It played a big role in securing subscribers.

This understanding has driven the Gemiker Team to experiment with various content formats, including short-form videos and live streaming, to foster a stronger connection with their audience.

dachist Days: A New Frontier in Post-Apocalyptic Gaming

Building on the success of the Hangame Poker initiative, NHN is now turning its attention to its upcoming title, dachist Days, a post-apocalyptic shooting RPG slated for public beta testing in late April. The Gemiker Team is already hard at work, having generated significant buzz with a 168-hour continuous streaming event during the game’s global test phase.

This extended streaming event wasn’t solely the domain of the gemiker Team. NHN employees with a passion for gaming and streaming actively participated, creating a lively and engaging broadcast. Viewers were treated to gameplay tips and real-time interaction, further fueling interest in Dachist Days.

NHN views continuous streaming as a crucial communication tool, bridging the gap between developers and players. The company believes that the Gemiker Team’s efforts, particularly their Shortz content that juxtaposes the dark game atmosphere with humor, have been instrumental in generating excitement for Dachist days among fans of zombie apocalypse and shooting RPG genres.

Looking Ahead: A Focus on User Feedback and Platform Diversification

As Dachist Days prepares for its beta launch, the NHN Gemiker Team is planning a series of special projects centered around fostering strong communication with users. The goal is to gather feedback and refine the game based on player input.

NHN is committed to providing advanced services by actively engaging with its user base. The company plans to expand its content offerings beyond YouTube, tailoring content to various platforms to reach a wider audience.

this multi-platform approach reflects a growing trend in the gaming industry. According to a recent report by Newzoo,the global games market is projected to generate $200 billion in revenue in 2024,with mobile gaming accounting for a significant portion of that figure. This highlights the importance of reaching players on their preferred platforms.