Here is the ranking of richest sports brands second Forbes. The primacy belongs to the gods Dallas Cowboysbut in general the top positions are occupied by clubs NFL e NBA. Also in the top 50 Ferrari e Mercedes and 4 football clubs, with the Real Madrid in the head. The total of the 50 most valuable brands exceeds 300 billion euros.
Richest sports brands according to Forbes: NFL and NBA ahead of everyone
Table of Contents
What are the most valuable sports brands in the world? Forbes has published the 2025 ranking and the top 50 is dominated by clubs from NFL e NBA.
Overall, i 50 most valuable brands in the world exceed the enormous figure of 301 billion euros (over $352 billion), with an average of 6.05 billion each. This is a growing figure 22% compared to 2024 and more than doubled compared to four years ago.
Furthermore, eight teams recorded increases of at least 30% on 2024, without counting Ferrari e Mercedes of Formula 1, grown in 58% compared to 2023but not rated by Forbes in last year’s ranking.
For 2025 the dominion is above all of NFLwith ben 30 out of 32 teams numberwise, leaving out only Cincinnati Bengals e New Orleans Saints. Very good too NBAcon 12 teamswhile the MLB place two (Yankees e Dodgers); absent instead NHL remains completely absent.
Finally, two stables were present Formula 1 (Ferrari e Mercedes as mentioned) e 4 football teams: Real Madrid, Manchester United, Barcellona e Liverpool.
The ranking: in the top ten, the Dallas Cowboys at the top ahead of the Warriors and the Los Angeles Rams
In first place are the Dallas Cowboysat the top of the rankings without interruption since 2016, despite no Super Bowl won since 1995. The Texan team, under the leadership of Jerry Jonesoil tycoon with a personal fortune estimated at around 18 billion euroshas reached a value higher than 11 billion euros.
In second place are i Golden State Warriorsfirst in the NBA, rated 9.37 billionwhile third parties are i Los Angeles Rams (NFL) con 8.94 billion (+38%).
On the podium, in third place, are the Los Angeles Ramsamong the great favorites to win the next Super Bowl, with 8.94 billion in value and a growth of +38%.
Just off the podium here are the New York Giants (NFL), with a value 8.60 billionjust above Los Angeles Lakerssecond richest NBA team (also thanks to LeBron James), with 8.52 billion of value and one 41% growth. Followed, in sixth place, by i New York Knicks (NBA), without a title since 1973, but still the richest in the Big Apple, with a value of 8.31 billion.
Seventh place for i New England Patriots (NFL), which, despite the end of the Brady-Belichick era, still reach the 7.67 billiongrowing by 22%. Eighth place for i San Francisco 49ers (NFL), which, rising to 7.33 billion in value, with a growth of 26%, they gain two positions compared to 2024.
Closing the top 10 are i Philadelphia Eagleswinning team of the last one Super Bowlevaluated 7.07 billion and growing 26%capable of reaching ninth place, and two teams tied in tenth place, with a value of 6.99 billion: the New York Yankees of the MLB (first team of Major League Baseball) ei Chicago Bears of the NFL.
The middle part of the ranking: Real Madrid first football club, Ferrari at the top for F1
Going down the ranking, al 12th place they resist New York Jets (NFL) con 6.9 billionahead of five other teams that exceed 6 billion: Las Vegas Raiders (NFL), con 6,58; Washington Commanders (NFL), con 6,48; Miami Dolphins (NFL) e Los Angeles Clippers (NBA), with 6,4; Houston Texans (NFL), con 6.3 billion.
18th and 19th place tied for Los Angeles Dodgerswinners of the last MLB, and Denver Broncos (NFL) a 5,80while al 20th place there is the first football club, with the Real Madridwhich reaches i 5.75 billion.
The couple placed 21st and 22nd Boston Celtics (NBA) e Seattle Seahawks (NFL), con 5.7 billion in valuejust above i Green Bay Packers (NFL), 23° con 5,67.
We continue with two other couples: Tampa Bay Buccaneers (NFL) e Manchester United (second football club and first in the Premier League) with 5,63; Pittsburgh Steelers (NFL) e Ferrarithe first among the Formula 1 teams and the only Italian brand present, with 5.54 billion.
Then follow three NFL teams: Cleveland Browns (28th place with, 5.45 billion) Atlanta Falcons (29th place with 5.41) e Tennessee Titans (30th place with 5.37).
The final part of the ranking: still NFL, Mercedes, Barcelona and Liverpool
NFL trio also between 31st and 33rd place, with Minnesota Vikings (5.33 billion), Kansas City Chiefs (5,28) e Baltimore Ravens (5.20). Between 34th and 36th place there are three tied teams from three different sports, with a value of 5.12 billion: Mercedes (second and last F1 brand), Los Angeles Chargers (NFL) e Chicago Bulls (NBA).
Followed by Buffalo Bills (NFL), in 37th place with 5.07 billionand the last two teams to exceed 5 billion: Indianapolis Colts e Houston Rockets (both from NFL), with 5,02 billions in value.
41st and 40th place tied for Miami Heat (NBA) e Carolina Panthers (NFL) a 4.85 billionjust in front of the Barcelonathird football club and second in the Spanish La Liga, with 4.81 billion of value in 42nd place.
Sharing of the square also for Brooklyn Nets (NBA) e Jacksonville Jaguars (NFL), 43rd and 44th place at 4.77 billion, just above the Arizona Cardinals (NFL), in 45th place with 4.7 billion. Two NBA teams follow, very close together: i Philadelphia 76erscon 4.64 billion hey Phoenix Sunscon 4,63.
Finally, three teams from three different sports close the top 50, with a value of 4.60 billion: these are Liverpool (last football club and second in the Premier League), Toronto Raptors (NBA) e Detroit Lions (NFL).
Conclusion:
Here is the ranking of richest sports brands second Forbes. The primacy belongs to the gods Dallas Cowboysbut in general the top positions are occupied by clubs NFL e NBA. Also in the top 50 Ferrari e Mercedes and 4 football clubs, with the Real Madrid in the head. The total of the 50 most valuable brands exceeds 300 billion dollars.
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