Motor Show Car: Style Over Substance?

by Archynetys Economy Desk

Tesla boss Elon Musk’s antics seem to be forgiven and forgotten. There were many queues at the Tesla stand at the Auto Show on Saturday. In the middle of the modest stand stood an imposing square box of blocks, made of hard steel, shining menacingly.

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The Cybertruck, Tesla’s much-discussed and banned on European roads, could count on many spectators. A zigzag ribbon had been stretched to ensure that everyone queued up in an orderly manner and took a seat in the Cybertruck for a moment. Big and small children shuffled around for at least half an hour and then took a selfie bombing behind the wheel of a gigantic Tesla truck.

“Wow, how big is it,” said Dita Van Camp. “I couldn’t even see above the steering wheel.” However, Dita is not the smallest. “Quite impressive, that thing,” said her mother Kelly. “Would I buy it? Crazy. I wouldn’t want it for nothing. So ugly. But a selfie, that is.”

Anyone who wanted to ride the Cybertruck had to provide their name, email address and zip code to Tesla. Handy for the database, one of the employees admitted. “But mainly because this is the only copy for Europe. It travels from fair to fair. We register people to prevent them from tinkering with the interior and taking pieces home as souvenirs. Think of it as a kind of safety guarantee,” said Victor Vanparijs, the press officer of Tesla Benelux.

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The Cybertruck cannot be seen on European roads because it is not homologated here. “There is one exception: Albania,” says Vanparijs. “Anyone who can pull the right strings will receive a permit and can in principle drive throughout Europe. The certificate is only valid for six months.”

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