(Teleborsa) – MutuiOnline.it announces the launch of its own app su ChatGPT, introducing a new way of accessing one of the most relevant financial decisions for families. The initiative is part of a context of strong acceleration in the adoption of artificial intelligence: in 2025 almost a third of Europeans use generative AI tools and, globally, around one in six people already use them to work, obtain information and make decisions. At the same time, the use of conversational interfaces is growing, which are progressively becoming complementary to traditional search and navigation models.
In our country, according to a survey carried out by the Bank of Italy, the phenomenon involves over a quarter of the population, with 26% of citizens declaring they have used generative AI tools at least once in the last 12 months. Furthermore, 6% of Italian citizens say they use these tools more than once a week and another 6% use them once a month.
Between those who declared they had used Gen AI, then, 79% relied on ChatGPT, which appears to be the most popular option in Italy. ChatGPT is in fact increasingly perceived as an alternative to traditional search engines, especially for those looking for quick and personalized answers. According to the survey, 75% of respondents who say they have used Gen AI indicate this as their main purpose.
In this scenario, ChatGPT establishes itself as a new entry point also for financial services, helping to transform the way people search, compare and understand available offers.
MutuiOnline.it is the first operator in Italy to bring mortgage comparison directly into ChatGPT, transforming the conversation into a concrete search experience where the user can compare the offers available on the market in a simple and transparent way. The app is integrated with the proprietary backend of MutuiOnline.it and allows you to start from a few essential data, such as the value of the property and the city, to quickly obtain a first estimate. By entering more complete information, such as age, income, amount requested, duration and type of rate, it is possible to access an increasingly precise selection of offers consistent with your profile.
“With the launch of the app on ChatGPT we strengthen our role as pioneers of innovation, bringing the comparison of mortgages into an environment that is still niche today, but destined to become increasingly central in the digital habits of users – he declares Alessio Santarelli, CEO of MutuiOnline.it –. The goal is to simplify access to a complex decision such as a mortgage, making it more natural, immediate and close to the way people search for information today. With the integration within ChatGPT, MutuiOnline.it offers a further access path to comparison for users who use Gen AI tools in addition to more traditional search engines”.
The launch of the app on MutuiOnline.it’s ChatGPT it is part of a broader strategy of technological evolution for Mavriq, the institutional brand of Moltiply Group which brings together over 20 comparison sites in 6 countries, whose objective is to give increasingly innovative tools to users to make complex financial decisions. Conversational artificial intelligence is thus establishing itself as a new channel for accessing credit, and more: more immediate, more intuitive and increasingly integrated into people’s digital behaviour.
(Teleborsa) 31-03-2026 16:52
