Craft Beer Chain Continues expansion

Double Malto, the Italian resturant and brewery chain, is set to inaugurate a new establishment in Monza on April 10th, continuing its impressive growth trajectory. This expansion follows a successful 2024, where the company, under the leadership of Giovanni Porcu, exceeded €80 million in turnover, marking a 15% increase from the previous year. The Monza location, situated on Via Bergamo, represents a key step in Double Malto’s ambitious plan to significantly increase its presence across Italy and beyond.

A “Happy Place” Philosophy

Double Malto positions itself as more than just a brewery; it aims to be a “happy place” for its customers. The brand emphasizes conviviality, quality, and taste in evenings in the name of fun. This philosophy is reflected in its commitment to producing its own beer and offering a straightforward,high-quality food menu. The new Monza location, like other Double Malto establishments, will feature spaces designed to foster a welcoming atmosphere for both adults and children.

Aggressive Growth Strategy: Targeting 100 Locations

The company’s retail strategy hinges on franchise growth, with a stated goal of reaching 100 locations within the next three years. this expansion includes strategic partnerships and diversification into new sectors, such as travel retail. Such as,building on their June 2023 opening at Fiumicino Airport,Lagardère Travel Retail has further invested in the Double Malto project,launching a new location at Venice Airport on March 24th. This demonstrates the appeal of Double Malto’s concept in high-traffic travel hubs.

Beyond airport locations,Double Malto has announced plans for new openings in several cities,including pavia,Rende,Lucca,Rome,Pescara,Alessandria,and Cagliari. the brand is also set to make its debut in Tuscany, taking over a former Löwengrube space in Lucca. Furthermore, Double Malto is looking to expand internationally, with five planned openings in France.

Franchise Model Drives Expansion

Giovanni porcu,CEO of Double Malto,attributes the company’s success to its adaptable and experiential format,which appeals to both Italian and international entrepreneurs.

Our experiential and extremely flexible format continues to conquer Italian and international entrepreneurs, presenting themselves as the ideal solution for those who want to open a place or convert their business. This success is due to the strength of the brand and the efficiency of the project, which constitute both vital support for companies and the foundations for a winning business strategy, oriented to consumer satisfaction
giovanni Porcu, CEO of Double Malto

This franchise model provides significant support to businesses, offering a proven strategy focused on customer satisfaction.As the craft beer market continues to grow, Double Malto’s strategic expansion positions it for continued success.