Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes.
Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of structured support for athletes exiting the professional system. MOJOE has already secured early partnerships with Premier League and Championship clubs across England.
Founded by Davis, formerly of Leicester City and Port Vale, and Alexander, who has a background in data analytics, MOJOE uses AI to help athletes translate sporting experience into career-ready profiles. The service aims to act as a technology-led evolution of existing player care frameworks, allowing users to connect with mentors, explore opportunities outside of sport, and enabling clubs to track long-term outcomes more effectively.
Research conducted by the founders indicates that around 47,000 athletes in the UK face deselection, injury, or retirement annually, with a significant number experiencing a drop in wellbeing during their first year out of sport. The new venture has raised £215,000 through a Friends & Family round and has onboarded ambassadors including Ben Osborn and Reece James.
Tim Alexander, Co-founder of MOJOE, said, “The clubs we’re speaking to understand that player care is no longer a nice-to-have. It impacts reputation, recruitment and parent trust if not carried out properly. The industry recognises that more needs to be done – the horror stories around depression, bankruptcy and mental health still exist – but clubs simply don’t have the resources or time to do anything different. Player care staff are doing incredible work. But they’re often under-resourced and not set up for success in their roles. Technology can help close that gap.”
Joe Davis, Co-founder of MOJOE, added, “People see the dream. They don’t see what comes after it. The system is more professional than ever. But the conveyor belt is moving faster too. Players are being scouted younger, more money is being thrown at talent, decisions are more ruthless, and for the majority who don’t make it, the landing is still heavy. Industry reports evidence increased investment and professionalisation but athletes are struggling more than ever in life after sport.
“As an industry, we obsess over tracking performance data – whether it’s XG, sprint speeds, heart rates. But we’ve tolerated massive losses in transition and neglected off-pitch data. That’s the imbalance we’re determined to fix.”
