Launched in September on boxes, the channel reaches 2.7 million viewers per month according to Médiamétrie. She intends to speed up quickly.
Successful orbiting for Better, the channel dedicated to health launched on September 1 by Michel CymèsValérie Bruschini, Pierre Fraidenraich, Franck Cymes and Franck Papazian. Available free of charge on telecom operators’ boxes, as well as on the France.TV application, Mieux reaches 2.7 million viewers per month according to a Médiamétrie study commissioned by the channel.
“This score places us well beyond many thematic cable, satellite and telecom box channels, and this with very little communication on our part”welcomes Pierre Fraidenreich, director of the antenna and programs, and co-creator of the channels BSmart and Infosport. Better benefited from highlighting on the home screens of telecoms boxes “because we are a public utility chain”he continues.
Expand the audience with replay and social platforms
Better only broadcasts its own programs, with 4 hours of new content every day. Its 15 shows are played by faces known to the French, like Michel Cymès of course, but also…
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