Irene Cano is the General Director of Meta for Iberia, which includes Spain and Portugal.
Born in Oviedo in 1974, Cano has been the general director of the company since June 2012, when she joined Facebook as Commercial Director of the social network’s recently opened office in Madrid.
Since then he has led the company’s team of workers and managed sales operations in Spain. Years later, with the creation of Meta as a company that encompasses Facebook and other social networks owned by Mark Zuckerberg, her position became known as “General Director” and brought together operations in Portugal as well.
The head of Facebook, Instagram and WhatsApp strategy in the Spanish and Portuguese market, before joining the company, had developed her professional career at Yahoo! –where she started in the marketing department-, she was commercial director of the Orange Spain portal. Just before accepting her position at the social network, she worked at Google, as Director of Agencies and previously, Head of Operations.
Who is the Communications Director of Facebook in Spain
At the end of 2010 he joined Lola Banos as Director of Communication of Facebook in Spain, a position she has held since then supporting Irene Cano in the management – first commercial and then general – of Meta
Baños has a degree in English Philology from the University of Alcalá de Henares and a Master’s degree in Business Administration with a specialization in the area of Marketing from ESIC.
Since 2008 she was the Director and Founder of the agency On & Off Communications and in the past she was Director of Communication and Institutional Relations at Yahoo! Iberia and Head of Trade Communications at Yahoo! Europe, among other positions in other companies, always related to the world of communication and Internet marketing.
