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Earthy Tones and Premium Blokecore: Men’s fashion Trends for SS26
By [Invented Reporter] | LONDON – 2025/06/16 06:50:13
Men’s fashion for Spring/Summer 2026 is shaping up to be a blend of natural inspiration and elevated sportswear. key trends include a shift away from black denim, the embrace of earthy green tones, the continued popularity of linen, and a more refined take on the “blokecore” aesthetic.
According to Heuritech, posts featuring black denim are projected to decrease by 6% as consumers show a preference for dark blue, raw, and authentic denim fabrics. “Brut denim,” another term for raw denim, is expected to see meaningful growth, with a projected increase of 35% in Europe and 15% in the US.
Green is also set to be a dominant color.”Men’s fashion will draw fresh inspiration from the natural world with a surge of earthy tones and retro-inspired hues, says stanback. Search is up for “dark green shirt combination” (+555 per cent), “pastel green shirt
