Mars Reinforces Commitment to French Market with Significant Investment

The Mars Family Incorporated, a global powerhouse valued at over $50 billion, is doubling down on its commitment to France. Over the past five years, the company has injected €400 million into its eight French production sites, demonstrating a strong belief in the French market’s potential. This investment underscores Mars’ dedication to long-term growth and innovation within the region.

This financial commitment is coupled with strategic leadership appointments within its key subsidiaries, Mars Petcare and Mars Food & Nutrition. these changes aim to further solidify Mars’ position and drive its ambitious goals forward.

New Leadership for Mars Petcare France-Benelux: Laure Mahé Takes the Helm

Laure Mahé, formerly at the helm of Mars Food & Nutrition France, has been appointed as the new CEO of Mars Petcare France-benelux.Her primary objective is to build upon Mars’ existing strategy, placing the Petcare segment at the forefront of the company’s development. Given that animal nutrition accounts for 60% of Mars’ global and French turnover,this segment is undeniably a critical driver of the company’s success.

Mahé’s background includes a degree from HEC in 2010 and experience at McKinsey & Company, were she honed her expertise in the agrifood sector, supporting key players in distribution across European and North American markets. She also served as director of Alpro France at Danone, spearheading the development of their plant-based product line. Her diverse experience positions her well to lead Mars Petcare into the future.

One of Mahé’s key responsibilities will be to drive the growth of major brands like Pedigree, Whiskas, and Sheba, while concurrently aligning with the company’s ambitious sustainability goals. This includes Mars’ commitment to achieving zero net greenhouse gas (GHG) emissions across its entire value chain by 2050, with an interim target of a 50% reduction by 2030, validated by the Science Based targets Initiative (SBTI). She will oversee 800 employees and continue the investment policy focused on modernizing the French factories in Saint-Denis-de-l’Hôtel and Ernolsheim.

After an enriching experience at Mars Food & Nutrition France, I am delighted to take the direction of Mars Petcare France-Benelux. My journey within Mars Incorporated allowed me to understand the crucial importance of innovation and sustainability.The idea of continuing to apply these principles to create value and meet the nutritional needs and pet care, as well as those of their owners, enthuses me!
Laure Mahé, CEO of Mars Pet Nutrition France-Benelux

Julien Pergay to Lead Mars Food & nutrition France, Focusing on Value Creation

Taking over from Laure Mahé, Julien Pergay has been appointed as the head of Mars Food & Nutrition France. With 12 years of experience within Mars, Pergay brings a wealth of knowledge and a proven track record of success. In his previous role, he led trade relations with major international customers such as Carrefour, Auchan, and Metro across all Mars segments. His experience also includes stints at Unilever and Eclor.

Pergay’s mission is centered around driving value creation for the subsidiary and further developing iconic brands such as Ben’s Original, Ebly, and Suzi Wan. He will be guided by the company’s purpose: Better food today. A Better World Tomorrow, which emphasizes providing balanced, high-quality nutrition for all.

I am delighted to continue my career at Mars. I will put my energy and experience at the service of food & nutrition activities in France. The mission of our segment inspires me and is very current. Promoting a quality, quality, produced with demanding environmental standards, and making it accessible to the greatest number is essential
Julien pergay, Director General of Mars Food & Nutrition France

Looking Ahead: Mars’ Continued Growth in France

With a significant financial investment and strategic leadership appointments, Mars Family incorporated is poised for continued growth and success in the french market. The company’s commitment to sustainability,innovation,and providing high-quality products positions it well to meet the evolving needs of consumers and contribute to a better future.