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Marriott’s Riott Media Unveils Enhanced Ad Platform at Cannes Lions 2025
after a three-year testing phase, the hotel chain is formally launching its rebranded advertising offering, Riott Media, at the 2025 Cannes Lions festival, aiming to create a “media network for travelers.”
riott Media sells digital advertisements across the hotel chain’s app and website, as well as on TV screens in nearly one million hotel rooms across the U.S.and Canada. The platform also collaborates with advertisers on a case-by-case basis, leveraging first-party customer data from the hotel’s 230 million loyalty program members.
Peggy Roe, executive vice president and chief customer officer at Marriott, stated the goal is building a “media network for travelers,” “based on creating a better customer experience … with partners that are relevant both to our brand and to
