Starting from November 21st, the ‘2025 Slow Aging Festival’, which proposes healthy lifestyle habits for modern people, is being held in the COEX Starfield B1 area. From the front of the Jamba Juice store to the area near Megabox, this site, decorated with a village market concept, was filled with experiential spaces for various brands that went beyond simple product sales and suggested slow aging routines.
Maeil Soymilk participates in the ‘Slow Aging Festival’ COEX pop-up store! How did you solve ‘expert collaboration’ in the field? “/>
I am Everyday soy milk I looked at the booth first. According to World Panel by Numerator, it is the ‘Korea’s No. 1 low-sugar soymilk’ that has ranked first in the manufacturer’s share in the low-sugar soymilk market for four consecutive years from 2021 to 2024, and has attracted a lot of attention by participating in the slow-aging festival pop-up.
In particular, this event attracted great attention due to its collaboration with Dr. Jeong Hee-won, author of
1️⃣Maeil Soymilk Lentils jointly developed with ‘expert’ Dr. Jeong Hee-won
The most eye-catching product at the booth was the newly released product. It was daily soymilk lentils. It is becoming increasingly difficult for consumers to select truly ‘healthy’ products from among the numerous products. At this time, the brand must present ‘points of trust’ to help consumers make a choice. Maeil Soymilk completed this role through collaboration with Dr. Jeong Hee-won, author of the slow-aging diet method.
The result of the collaboration was co-developed with Dr. Hee-won Jeong. Daily soymilk lentilsno see. In other words, by directly incorporating Dr. Maeil Soymilk’s expertise into the product, Maeil Soymilk goes beyond simply promoting taste and ingredients and delivers a strong message to the market of ‘meal solutions verified by experts’ and ‘nutrition design with the participation of experts’. This immediately conveys the brand’s credibility and expertise to consumers.
The Slow Aging Festival goes beyond simply selling products and also offers a program that allows you to experience Maeil Soymilk’s expertise in person. In particular, on the main stage of the event, a talk show is scheduled at 4 p.m. on November 29th, titled ‘Low-sugar diet tips from the lab’, where Dr. Hee-won Jeong will personally tell the ‘Story of Development of Maeil Soymilk Lentils’. It will be a time to vividly convey the behind-the-scenes stories and research background leading up to the creation of the product. As this is a high-involvement program that goes beyond simple promotion and increases brand trust, it provides visitors with a meaningful experience that allows them to understand Maeil Soymilk more deeply.
2️⃣Discounts and events available only on site
Maeil Dairy Products booth is offering key products that meet various needs at special prices on site. The new Maeil Soymilk, co-developed with Dr. Hee-won Jeong, emphasizes cleanliness with 99.9% undiluted soymilk, including lentils. Maeil Soymilk 99.9And, reflecting the high-protein trend, functionality has been increased with 12g of protein. Maeil Soymilk High Protein PlainThis was the centerpiece of the on-site special sale.
Event management that encouraged visitor participation and purchases also stood out. It was an event where visitors had to draw a ball and solve a quiz related to Maeil Soymilk. Just by participating, they could receive a pack of Maeil Soymilk. Through fun, the product’s USP was naturally conveyed to visitors and brand awareness was strengthened. There was also a nostalgic raffle event for purchasing customers. As the first prize, we provided accommodation vouchers (for two people) at Sangha Farm and encouraged purchasers to purchase products on site.
In this way, the Maeil Soymilk booth offers special product sales and various events to provide an opportunity to experience the product without any burden.
3️⃣Two marketing points of Maeil Soymilk
There are two highlights from Maeil Soymil’s ‘Slow Aging Festival’ booth.
Expert marketing goes beyond simply contracting experts as models and involves deeply engaging with the essence and message of the product. Maeil Soymilk has added the ‘trusted expertise’ of Dr. Hee-won Jeong to its existing leadership as Korea’s No. 1 low-sugar soymilk. Through this, we are positioning ourselves as a brand that offers a ‘low-sugar diet’ and are successfully evolving into a brand that suggests a healthy daily routine and lifestyle for consumers. In addition, through event management at the booth, the ‘intangible trust’ provided by Dr. Hee-won Jeong is carefully woven into a ‘tangible experience’ of fun. Through this case, you can gain insight that when planning professional marketing, you must organically connect everything from product development to content (on-site talk shows) to build genuine trust.
If you’re curious about how offline pop-up stores strengthen a brand’s expertise and provide an organic experience that leads to purchases, why not participate in the Maeil Soymilk booth at the ‘2025 Slow Aging Festival’ held at COEX Starfield until November 30th?
Today’s Somako Cock 📌
✔️Maeil Doyu strengthened its expertise and reliability by participating in the COEX booth at the ‘2025 Slow Aging Festival’ and proposed a lifestyle that emphasized low-sugar eating habits in daily life.
✔️At the site, we present a variety of operations that link experiences and purchases, such as main stage programs such as daily soymilk recipe demonstrations and Dr. Hee-won Jeong’s talk show, quiz events, raffle events for purchasing customers, and special product sales.
✔️You can visit until November 30th, and Dr. Jeong Hee-won’s story on the development of Maeil Soymilk Lentils will be held on the 29th at 16:00.
