Mexico’s "Made in Mexico" Relaunch: A Boon for National Industry and Global Markets
The Mexican government has taken a significant step towards bolstering its national industry and enhancing its standing in international markets with the relaunch of the “Made in Mexico” strategy. This initiative, part of the broader Mexico Plan, aims to reposition Mexico as a global player and reduce its dependence on imports.
A Modernized Push for Sustainability and Tradition
Made in Mexico comes with a modernized image and a strong sustainability focus.Unlike previous iterations, this strategy highlights the quality and tradition of key sectors such as manufacturing, fashion, gastronomy, and technology. By doing so, Mexico hopes to carve out a niche for itself in the global market, showcasing the unique and high-quality products that define these sectors.
The objective is to position Mexico as the tenth global economy by 2030. The government aims to achieve this by strengthening the national industry and reducing reliance on imported goods. These goals are expected to be measured through certification and specific use requirements for the “made in Mexico” seal.
Certification and Use Requirements
To implement the "made in Mexico" seal, several new rules have been established. These rules aim to ensure that products truly embody the spirit of Mexican craftsmanship and innovation.
Who Can Apply?
To use the seal, both natural and moral persons must meet specific requirements.
- Natural persons need to provide current official identification (INE, passport, or professional card) and proof of tax situation.
- Moral persons must submit proof of fiscal situation, a constitutive act, and a document that proves the personality of its legal or attorney representative.
Product Eligibility
Products must comply with the following criteria to be eligible for the “made in Mexico” seal:
- Origin of Inputs: Products must be manufactured, manufactured, or assembled with inputs of national origin in their entirety. Alternatively, they should develop as a whole in the country, regardless of the origin of inputs.
- Sustainability Actions: Applicants must prove they have implemented affirmative actions related to sustainable development objectives of the 2030 Agenda. This includes but is not limited to, compliance with standards of quality and excellence.
Application Process: What You Need to Know
The application for authorization to use certification brands must be submitted to the Unit of Regulations, Competitiveness and Competition of the Ministry of Economy. All documents should be sent through email at hechoenmexico@economia.gob.mx
Documents Required
The following documents and information should be submitted:
- Contact Data: Address and email to hear and receive all kinds of notifications.
- Product Identification: Sketch, sample, photographic record, or documents that accredits identifying the product in which the certification brands will use.
- Origin of Inputs: Documentation proving that products manufactured, manufactured, or assembled have inputs of national origin in their entirety or that their manufacturing develops in the country.
- Brand Registration: Registration of trademark or commercial notice issued by IMPI.
Evaluation and Approval
Submitted applications are evaluated for completeness and compliance:
- If documents do not meet the requirements or are insufficient, the applicant will be notified within 10 business days.
- The application will be evaluated, and the permit will be issued within 10 business days. If approved, the rights and obligations involved in the use of certification brands will be detailed.
Once approved, the validity of the use of “made in Mexico” certification brands is 5 years from the notification of authorization. The Ministry of Economy, through the regulatory unit, will oversee the proper use of certification brands.
Potential Future Trends
With the relaunch of the “Made in Mexico” seal, several future trends are expected to shape the Mexican economy and its international presence.
Global Recognition of Mexican Products
The certification is set to enhance the global recognition of Mexican products. This could lead to increased exports, particularly in sectors where Mexico already has a competitive edge, such as automobiles and textiles. According to the Economic Commission for Latin America and the Caribbean (ECLAC), Mexico’s electronics exports grew by 12.7% in 2022, highlighting the potential for further growth in key sectors.
Focus on Sustainability
The emphasis on sustainable development in the ”Made in Mexico” strategy aligns with global trends. This focus could attract consumers and investors who prioritize sustainability, further boosting the Mexican economy.
Digital Transformation
The adoption of digital technologies and automation in Mexican industries will increase. This digital transformation is expected to make Mexican products more competitive in global markets.
Growth in Key Sectors
The
“Made in Mexico’ certification is likely to spur growth in sectors such as fashion.
Made in Mexico products have traditionally struggled with issues like poor quality and low international appeal. This certification aims to reverse those perceptions. For instance, Mexican fashion designer María Rocha’s innovative designs have already gained international recognition, and with the certification, these successes could be replicated on a larger scale.
Strengthening Local Supply Chains
The “Made in Mexico” initiative is expected to strengthen local supply chains by promoting the use of national inputs and reducing dependence on imports. This could lead to a more resilient and self-sustaining economy, equipped to handle global disruptions.
Table: Key Information for Applicants
| Requirement | Document Needed |
|---|---|
| Natural Person Identification | Current official identification (INE, passport, professional card) |
| Tax Situation | Proof of tax situation |
| Fiscal Situation (Moral Persons) | Proof of fiscal situation, constitutive act, personality of legal or attorney representative |
| Product Identification | Sketch, sample, photographic record, identifying documents |
| Origin of Inputs | Documentation proving national origin of inputs or local manufacturing |
| Brand Registration | IMPI trademark or commercial notice registration number |
FAQ Section
Who is eligible to apply for the "made in Mexico" seal?
Both natural and moral persons can apply, provided they meet the specified requirements, including proof of fiscal situation and official identification.
What are the product eligibility criteria?
Products must be manufactured with national inputs or assembled in the country. They must also demonstrate compliance with sustainable development objectives.
How do I submit an application?
Applications must be submitted via email to hechoenmexico@economia.gob.mx with all required documentation.
What is the validity period of the certification?
The certification is valid for 5 years from the date of authorization.
Did You Know?
The Mexico Plan, with its emphasis on sustainability, is part of a broader global movement towards eco-friendly manufacturing. This trend is not only good for the environment but also proves appealing to consumers who are increasingly climate-conscious.
Pro Tips for Applicants
- Start Early: Compile all necessary documents well in advance to avoid last-minute hitches.
- Engage Sustainability: Emphasize any sustainable practices implemented in your manufacturing process to align with the 2030 Agenda.
- Consult Officials: Don’t hesitate to reach out to officials for any clarifications or guidance on the application process.
