What price are you ready to pay for 2 hours of escape on the big screen? The opening of the 6 new Blue Cinema rooms in Geneva may lead you to think about it seriously … Installed since the beginning of September at Confederation Center, in the city center, the Swisscom ownership group indeed offers prices to say the least XXL, oscillating between 21 francs 90 and 54.90 for comfortable armchairs, or even beds, with snacks and unlimited drinks.
Appeared with us a dozen years ago, the concept of “premium” offers, combining comfort and high -end services with advanced technologies (Dolby Vision, Dolby Atmos, Imax, 4DX), is gradually becoming more and more democratized. No wonder: faced with the slow erosion of cinemas attendance (since 2010, Swiss rooms have lost a third of their audiences, going from 15.1 million annual spectators to 10.6 million in 2024), operators try other experiences. In particular the upgrade with more luxurious armchairs, more space in front of you and fewer rooms in theaters. All embellished with services generally reserved for 5 -star hotels or first -class flights.
