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On set in New York, Lucas Jagger set the tone for his latest campaign with a curated playlist. Between shots for Revo’s new Rolling Stones–inspired sunglasses collectionthe 25-year-old toggled between PinkPantheress and The 1975 before switching gears to Freddie King’s early-’60s blues. “I thought I was torturing the executives with all the hyper-pop,” he tells Varietylaughing. “So I wrapped the shoot up playing some of my dad’s idols like Freddie King just to calm the vibe down.”
That mix of new wave edge with a touch of heritage mirrors the energy of the Rolling Stones x Revo collaboration itself. The limited-edition eyewear line, which launches as the first chapter in Revo’s “Legends in Sound” series with Universal Music Group, fuses NASA-based lens technology with the edgy style of the legendary rock band. Featuring nine silhouettes named after Stones classics like “Gimme Shelter,” “Start Me Up” and “Satisfaction,” the collection reimagines archival shapes through a modern lens — quite literally.
For Jagger, the youngest of the rock legend’s eight children, stepping into the campaign meant more than posing for a family-adjacent brand tie-in. “Historically, I think we’ve all been influenced by his my dad’s style without realizing it,” he says. “Lately, we’ve found ourselves dressing the same way for events — it’s kind of cute. I’m still trying to get him on board with flares, though. I don’t think he’ll do it anytime soon.”
As for his own style, the younger Jagger builds his outfits through soft texture and layers, avoiding flash. “I don’t really wear leather — I just layer hoodies and sweaters,” he says. “I’ve been wearing layered jeans for years, and it’s funny to see that finally coming back.”
That texture also defines the campaign’s imagery — Jagger shot in sleek, minimal environments offset by bold, vintage references that nod to his father’s stage days. “It’s about bringing The Stones’ aesthetic forward,” Revo CEO Cliff Robinson said in a statement. “Rolling Stones x Revo isn’t just eyewear — it’s a wearable tribute to one of the greatest bands of all time. The Stones’ music and style continue to resonate across generations, and Lucas embodies that timeless edge.”
The Rolling Stones x Revo collection is available now at Revo.com, RS No. 9 Carnaby, and select global retailers. Each pair comes packaged with reproductions of authentic Rolling Stones memorabilia.
