London City Lionesses have agreed a new partnership with Mastercard designed to accelerate the growth of women’s football.
The collaboration arrives during a milestone year for the Barclays Women’s Championship club, which is the first independent team to compete at this level.
The partnership will officially kick off at the match against Brighton and Hove Albion at the CopperJax Community Stadium on Sunday 7th December. As an official partner, the payments giant has agreed to offer cardholders and supporters a range of experiences, including player meet-and-greets and opportunities for young fans to walk onto the pitch as player mascots.
Additionally, Mastercard has become the naming partner of the Sister Clubs programme. This community initiative connects the professional women’s team with local clubs through coaching clinics and training experiences. The deal also includes the hosting of the annual Mastercard Sister Club Festival at the team’s Cobdown Park training ground in Kent.
Charlie Carrington, Senior Vice President, Marketing and Communications, UK and Ireland, Mastercard, said, “Mastercard has been championing women’s sport for 25 years, and we’ve witnessed first-hand its meteoric rise. We’re thrilled to stand alongside London City Lionesses and their mission to reimagine what’s possible for women’s football. This is more than a sponsorship; it’s a shared commitment to creating Priceless Experiences for fans, athletes and communities whilst paving the way for the next generation.”
Michele Kang, Owner, London City Lionesses, said, “Partnering with Mastercard reflects our ambition to drive progress in women’s football. Mastercard’s dedication to sport over a long period of time, including their sponsorship of OL Lyonnes, matches our vision to build a global community. Most importantly, this partnership allows us to uplift female athletes, grow the fanbase, and shape the future of women’s football.”
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