Local Broadcasting Crisis: Funding Solutions Needed

[앵커]

The disappearance of the region has now become a reality. It is also related to the crisis of local broadcasting.

Local broadcasting is becoming more and more secure in securing stable financial resources. As the situation becomes more difficult, we desperately need a survival strategy to overcome it.

Advertising-related laws whose scale of support is unclear This is a time when new steps, such as revisions, are needed.

This is reporter Park Seon-jin of Daejeon MBC.

[리포트]

In the broadcasting ecosystem concentrated in the metropolitan area,

The rapid expansion of the OTT market and social media is adding to the difficulties of local broadcasting.

Now that regional extinction has become a reality,

Local broadcasters are in a situation where they have to bear the brunt of the shock.

[권태선 / 방송문화진흥회 이사장]
“Is the government really talking about that (local broadcasting) issue?” Take interest and come up with a solution. Local broadcasting is really I hope to be able to play a meaningful role in the region… “

A survival strategy is desperately needed, but securing stable finances is essential. It is most urgent.

The scale and use of support for local broadcasting It is pointed out that priority should be given to revising the unclear Basic Act on Broadcasting and Communications Development.

Tentatively named regional broadcasting development committees were organized for each region. There is also a proposal that government advertising fee income should be distributed directly to local broadcasting stations.

[김활빈 / 강원대 미디어커뮤니케이션학과 교수]
“Regional Broadcasting Development Committees were established in each region. Install it to create a regional design that suits the local situation. We can save it, and then we can listen to the voices of local residents… “

Combining terrestrial broadcast advertising with local broadcast advertising A new approach to the bundled sales system is also needed.

Bundle sales account for more than 40% of local broadcast advertising revenue,

last year 2020 A lawsuit has been filed for unconstitutionality, and legal uncertainty continues.

[권예지 / 한국방송광고진흥공사 선임연구위원]
“Media companies that bundle sales must re-license their channels. When receiving or being evaluated, points are given, or certification is provided for performing a public role… “

The crisis in local broadcasting is similar to the crisis in the entire broadcasting industry. Based on the premise that it is in contact with

To build a sustainable local broadcasting ecosystem A voice says we must find a way to survive together It’s getting higher.

This is Seonjin Park from MBC News.