LG has decided to go one step further with its OLED and QNED televisions by presenting Gallery+, a service that transforms the screen into a digital frame with more than 4,000 images including works of art, movie scenes, thematic photographs and even creations designed for video games.
The idea of the Korean company is that your Smart TV is useful when you are not watching anything and becomes a decorative element. The system allows you to choose static images or slide presentationsand even accompany them with background music.
In addition, it incorporates functions such as automatic adjustment depending on the light in the room or the option to keep the panel on in mode. Always-On or just as a screensaver. In practice, it turns the television into a dynamic canvas that adapts to the living room.
It should be noted that the company has proposed two levels of access. On the one hand, a free modality with a reduced selection of images. On the other hand, a paid subscription that unlocks the complete collection with new features every month.
Added to this is the possibility of linking the account with Google Photos to show your own photos or albums. An important detail to mention is that You don’t need to buy a new TV to try this feature.
Although it will debut in the 2025 range, LG has confirmed that it will also reach previous compatible models through a software update. This multiplies the reach of the service, since thousands of homes will be able to access Gallery+ without having to change devices.
Gallery+, LG’s response to Samsung’s The Frame televisions
LG
Samsung was a pioneer with The Frame, a model designed to become a frame when turned off. Later, other brands such as Hisense or TCL joined in with similar proposals. LG has chosen another path, which is to offer the same experience without forcing you to buy an exclusive television, that is its main competitive advantage.
For many users, the price difference is also key. While The Frame is marketed as a premium product, many of LG’s OLED and QNED TVs are in more affordable ranges. By adding Gallery+ to models that are already on the market, the company places its catalog in an interesting position compared to the competition..
What LG proposes goes beyond adding pretty images, it represents a change in the way we understand the role of television at home. These devices are no longer limited to playing free-to-air channels or serving as a screen for streaming platforms; increasingly, they are part of the aesthetics of the home.
Gallery+ allows the television to stop being a passive object and become integrated as a decorative pieceadapting to the taste of each person. From a classic painting to a personal photograph, through digital illustrations, the TV becomes a versatile window that adjusts to the moment.
In addition, the incorporation of intelligent modes that adjust brightness and color according to the light in the environment reinforces that feeling of naturalness. It is no longer just about consuming content, but about personalizing the living room environment with a device that you already had at home.
Televisions are not what they used to be
Years ago, the television was a device designed only to tune in to free-to-air channels. Then came DVD players, consoles and later streaming platforms. Today, Smart TVs have become true digital centers that allow you to play, work, make video calls or, as in this case, become an artistic space.
The leap that Gallery+ proposes reflects that evolution. A television is no longer a simple entertainment device, but rather a piece of equipment capable of adapting to different uses, even the most unexpected ones. In a market where each brand seeks to differentiate itself, integrating decorative and personalization functions can be as relevant as improving image quality.
Therefore, If you have a Smart TV from the LG brand, you are in luck, since the company has not only thought about those who buy its next rangealso in users who already have a television at home. With this function, the screen becomes a digital frame with thousands of possibilities.
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Tags: LG, Smart TV
