The Turin company has created cars that have remained iconic for decades. Others were removed because they became monumental failures after a few months.
If you think about the Fulvia, the 037, the Deltabut also to Ypsilon itself, Lancia should still make a living today after having created legendary cars. Over the years, fine cars have given way to a stylistic renaissance which, in the guise of the new Ypsilon, has not convinced purists. Sales numbers have collapsed and all this has represented a serious problem for Stellantis, of which Lancia is part, in anticipation of an expansion of the range in the name of green.
The Lanciajust like other local brands, leveraged the passion for thermal engines. It was a prestigious brand that had launched classic, elegant and very sporty cars on the market. The connection with the rally world had elevated the brand to the highest levels. Delta’s victories had expanded the glorious image of Lancia, but for years a total downsizing has been applied to the range, leaving the Ypsilon alone with the arduous task of keeping turnover high.
The failure of Lancia
Among the biggest flops in the history of the brand we cannot fail to include the Flavia. A car perhaps forgotten even by the designers. It appeared at the 2012 Geneva Motor Show, without leaving its mark. It was the European version of the Chrysler 200, a convertible car that was supposed to represent a return to origins. Lancia had not produced a similar car since 1967 but it was not well received. In October 2013, just after 450 copies sold in Italythe Flavia was taken out of production and removed from the list.
The failure was also due to the lack of a powerful diesel, the absence of a hard top and in particular the fact that the car was perceived as an American product and not the fruit of Lancia’s Italian genius marked the sad history of the Flavia. Under the hood was a petrol engine capable of delivering 170 CV and reach a maximum speed of 195 km/h. The link with Chrysler did not last long and not even the new Thema and the Voyager made a difference on the Italian market.
Graduated in Law, passionate about motoring laws. Davide began collaborating with several Italian web magazines, ranging from Motorsport to Automotive, with one eye on innovations and the other on historical curiosities. He has a thought that has become a lifestyle: “I believe that everyone has a calling, motorsport is my true passion!”.
