KPop Demon Hunters is an animated action-comedy from Sony Pictures Animation that fuses the glitz of K-pop with supernatural thrills. Set in a sleek, alternate version of Seoul, the story centers on an internationally famous girl group who lead a secret double life-performing as pop idols by day adn fighting off demonic threats by night. Directed by Maggie Kang (The LEGO Ninjago Movie) and Chris Appelhans (Wish Dragon), the film offers a fresh mix of high-energy action, Korean folklore, sisterhood, and the dazzling world of K-Pop.

We follow the trio from Huntrix as they fight demons, save fans, and protect the Earth.

Amongst the three, there’s also the main character of the movie, Rumi.

Fan Theories and Art Director’s Response

“I’m curious if KTL era jennie was one of the idol inspo for rumi’s character design.” – @breadbun_shua

When a curious fan of the flick voiced out their question about the inspiration for Rumi, art director Celine Dahyeu Who who worked on KPop Demon Hunters stepped up to reply. A fan named Jane compared Rumi to Blackpink‘s jennie especially from “Kill This Love” era. The semblance is uncanny, with both sporting dragon braids, heavy eyeliner, and a high-neck shirt.

i’m curious if ktl era jennie was one of the idol inspo for rumi’s character design bc i’ve been getting the vibes as the trailer dropped and saw that dragon braid and eyeliner#Kpopdemonhunters pic.twitter.com/muvzyd5Xld

– jane 🍉 | a wreck for KPDH (@breadbun_shua) June 12, 2025

celine replied the quote with a playful emoji, alluding to agreement.

🤭

– Celine Dahyeu Who (@Celinekim218) June 13, 2025

While the other members’ inspirations have yet to be announced, fans can continue guessing! Meanwhile, if you’re still on the fence about whether or not to watch it, you can read our review below.

“KPop Demon Hunters” – Is Netflix’s Latest Animated Flick Worth Your Time?