A New Era for KLPGA: Busan hosts Opening Tournament

The Korea Ladies Professional Golf Association (KLPGA) 2025 season is set to commence on April 3rd with the ‘Doosan E & C We’ve championship,’ a four-day event held at the prestigious Dongnae Venest Golf Club. This tournament marks a critically important milestone, being the first KLPGA opening match to be hosted in Busan in nearly two decades. Organizers are aiming to create a unique and engaging experience, blending top-tier athletic competition with community involvement and enhanced fan interaction.

Elevating the Fan Experience: Course Design and Community Engagement

The ‘Doosan E & C We’ve Championship’ distinguishes itself through innovative approaches designed to improve the gallery experience. Unlike traditional tournaments, the course will be free of intrusive lamps and excessive advertising, providing fans with unobstructed views of the golfers’ performances. This design choice allows for a more intimate and immersive viewing experience.

Furthermore,in celebration of Doosan E & C’s 65th anniversary,a portion of the ticket sales,specifically 6.5%, will be donated to local community initiatives. The “We’ve Zone” on Hall 10 adds another layer of engagement, promising a donation of ₩500,000 (up to a total of ₩20 million) for every tee shot, directly linking the tournament’s success to community support. This initiative aligns with a growing trend of corporate social responsibility within sports, as seen with similar programs in the LPGA and PGA tours, where tournaments frequently enough partner with local charities.

Exclusive Fan Merchandise and Donation Opportunities

This year introduces a limited-edition T-shirt designed with golfers in mind. fans can participate in the ‘Ware & Share T-shirt event,’ offering a chance to win a limited-edition sign book through a lottery system by purchasing and authenticating a T-shirt featuring their favorite player. Adding a philanthropic dimension, all profits from T-shirt sales will be donated in the player’s name, enabling fans to contribute to charitable causes.

Social media engagement is also encouraged. Fans who wear the T-shirt and post on social media using a designated hashtag during the competition will be entered into a lottery for a chance to win a sign book.

Interactive Fan Events: Sign Book Challenge and Speed Quizzes

The tournament is packed with interactive events designed to engage fans beyond simply watching the golf. The “Sign Book Challenge,” held at the convention hall, rewards fans who collect autographs from over 20 players with special prizes. This builds on the success of the 2024 event, which saw significant fan participation and enthusiasm.

The Gallery Plaza will host a “one-on-one speed quiz showdown” focusing on the competition and Doosan E & C. Fans can test their knowledge against the host, with the winner receiving a limited-edition sign book.Additionally, Doosan E & C will host a fan-participation event centered around five keywords: have, live, love, save, and solve, creating opportunities for direct interaction between fans and the brand.

Attracting Top Talent and Supporting Players

The ‘Doosan E & C We’ve Championship’ anticipates fierce competition, with all players ranked within the top 60 from the 2024 season expected to participate. Doosan E & C is providing accommodation for players’ families, aiming to create a supportive environment that allows athletes to focus on their performance. This holistic approach to player support is becoming increasingly common in professional sports,recognizing the importance of work-life balance and family well-being.

The Doosan E & C’s We’ve Championship is a tournament with players, galleries, and communities. We will spare no support for the best players to perform the best skills, and we will run various programs so that fans can enjoy the competition more enjoyable.

An official of Doosan E & C