The most watched sporting event in the United States, the Super Bowl is always an opportunity for brands to redouble their creativity and partner with the biggest stars. Fanatics Sportsbook thus offered itself a hilarious spot with model Kendall Jenner. Be careful, playing involves risks.
A real advertising masterstroke! On the occasion of the Super Bowl, a major sporting event in the United States and around the world, the sports betting site Fanatics Sportsbook offered an advertising spot with Kendall Jenner. An advertisement in which the 30-year-old model makes fun of the so-called “Kardashian curse”, which would like the sisters of the clan to enter into a relationship with an athlete, her career plummets.
Thus, when Khloé Kardashian went out with the basketball player Lamar Odom, he saw his career tarnished (in addition to having fallen back into his drug addictions), and it was the same subsequently for Tristan Thompson and James Harden, but also for the basketball player Kris Humphries when he was married (72 days) to Kim Kardashian or even for Blake Griffin and Devin Booker when they were with Kendall Jenner.
Likewise, Tyga’s musical career faltered a bit when he was dating Kylie Jenner and Kanye West, already fragile in terms of mental health, literally broke down at the end of his marriage to Kim Kardashian (Lewis Hamilton has been warned!).
“I am a curse”
For this first commercial, Fanatics Sportsbook offers to learn how to “bet on the right guy” with Kendall Jenner. The latter appears in a luxurious villa perched on a hill with a sea view, a cup of tea in hand, laughing: “Did you hear? The Internet says I’m a curse. “Any basketball player who dates me goes through a… difficult time,” she recalls, while throwing a match at jerseys.
“While the world is talking about this, I’m betting on it,” continues Kris Jenner’s daughter. “How do you think I can afford all of this?” With modeling? », she asks with a devilish laugh, while showing off her sumptuous (cinema) home. “This pool? Number 1 basketball player boyfriend who missed the play-offs,” she begins to list before showing off in an incredible classic car or in a private jet.
Kendall Jenner then announces – Super Bowl oblige – that today is the time for her to bet on a new sport (or on a new athlete), football. Declaring: “You can bet on me or against me”!
A real buzz
A very catchy spot, which will be seen by tens of millions of viewers on Sunday evening, even though Kendall Jenner’s ex-boyfriend, Bad Bunny, will perform on stage at halftime (proof that it is possible to escape the curse, Timothée Chalamet is reassured) and which is already creating a buzz. Fanatics Betting & Gaming CEO Matt King said advertising had already “exceeded [leurs] expectations”, particularly by attracting young women, the model’s target audience.
Especially since guest of the “Tonight Show”, Kendall Jenner announced to Jimmy Fallon that she would support the New England Patriots by betting the staggering sum of one million dollars. And that the model’s ex-boyfriend, NBA player Devin Booker, responded to the young woman with a little dig. While in the clip, the happy thirty-year-old explains that she does not need to have a ring on her finger to be rich, the basketball player wrote to her: “I bet a million that the Seattle Seahawks will win a ring before you” – a reference to Super Bowl winners winning a ring.
However, it seems important to remember that gambling carries risks such as isolation, dependence or debt.
