Investing in Education: The Education Benefit Voucher Project

KB Kookmin Card is entering its third consecutive year of participation in the ‘Education Benefit Voucher Project,’ a collaborative effort between the Ministry of Education and the Korea Scholarship Foundation. This initiative aims to provide crucial support for educational activities for children from vulnerable families. The program allows eligible guardians or beneficiaries to apply for the voucher through the Korea Scholarship Foundation website until the end of February of the following year, selecting a card company to manage the funds via a credit or check card.

This project is especially vital given the increasing disparities in educational opportunities. According to a recent report by the Korea Institute for Health and Social Affairs, children from low-income families often lack access to essential educational resources, impacting their long-term academic success. The Education Benefit Voucher Project seeks to bridge this gap by providing targeted financial assistance.

“I hope that it will help a little bit of solving social problems by participating in the support project by life cycle.”

KB Kookmin Card Official

Broadening Welfare Support: Multiple Public Sector Projects

Beyond education, KB Kookmin Card is actively involved in 13 public sector projects, demonstrating a thorough approach to social welfare. These include:

• The National Happiness Card Project
• The Seoul Primary Welfare Service Project
• The Forest Welfare Service Rights Project
• The Seoul metropolitan Government Happiness Card Project

These initiatives target various demographics and needs,from childcare support to promoting access to forest-based recreational and therapeutic activities.

Fostering Win-Win Growth: Supporting Small Businesses and Local Economies

KB Kookmin card is also dedicated to fostering economic growth through initiatives that support small business owners and local economies. The company participates in seven key projects in this sector,including:

• Card-type onnuri gift certificates for small business owners
• Good price business support projects
• Seoul Love gift certificate charging projects
• Accompanying festivals
• Green cards,K-pass
• Post-posts

Moreover,KB Kookmin Card plans to launch a new card in the first half of the year that offers benefits specifically for purchases made at traditional markets,further solidifying its commitment to supporting local businesses.

The support for traditional markets is particularly crucial in the face of increasing competition from large retailers and online platforms. According to the Small Enterprise and market Service (SEMAS), traditional markets play a vital role in preserving local culture and providing employment opportunities. KB Kookmin Card’s initiatives help to ensure the sustainability of these important community hubs.

Promoting Well-being Through Nature: The Forest Welfare Service Pass Support Project

As the sole operator of the ‘Forest Welfare Service Pass Support Project’ this year, KB Kookmin Card is playing a pivotal role in enhancing the quality of life through forest welfare initiatives. This project aims to make forest-based recreational and therapeutic activities more accessible to a wider range of individuals, promoting both physical and mental well-being.