From “Monster” to Kristallenwinner.
Here are 5 points about Joakim Lundell and why his childhood is now being reviewed in SVT.
1. “Jockboy”
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Joakim Lundell broke through under the name “Jockiboi” in the scandal-ridden reality series “Kungarna av Tylösand” in 2010. He also ran a well-known blog where he, among other things, had the format “Dagens runk” and spoke openly about his drug addiction.
2. Joakim Lundell
Joakim continued to shock as “Jockiboi” but slowly began to tone down that version of himself. In 2015, he and future wife Jonna Lundell started their YouTube channel, which later grew into one of Sweden’s largest with 1 billion views. When they married the following year, he took her last name to break with his former life.
3. The autobiography
In 2017, Joakim Lundell released his autobiography “Monster”. In it, he talks about his childhood, his mother’s threat of suicide and that he was placed in a family home as an eight-year-old. The book is one of Sweden’s best-selling autobiographies and he himself has said that everything he was involved in is documented in his journals.
4. The crack
Joakim has two half-brothers on his mother’s side, Jakob Berg and Christofer “Chrippa” Lundström. Earlier this year, TV4 released the documentary “Joakim – an abandoned child”. In it, Jakob describes how the book “Monster” created a rift in the family. According to him, childhood was safe and loving.
5. SVT’s review
On Tuesday, the first part of SVT’s “Documents from the inside” about the family was released. In it, Joakim Lundell’s mother Annika Berg speaks out for the first time and denies that there has been abuse, abuse and mistreatment in the home.
When SVT themselves go through Joakim’s social services files, they find nothing that corroborates his version. Joakim Lundell himself says in the documentary that he thinks the whole thing is promoting a perpetrator.
This text was produced with the help of AI and fact-checked by Aftonbladet.
