Triathlon event operator IRONMAN has extended its partnership with Precision Fuel & Hydration (PF&H), which will see the brand become the title partner of the IRONMAN 70.3 World Championship from 2026 to 2028.
The new multi-year agreement builds on PF&H’s existing role as global hydration partner for all IRONMAN and IRONMAN 70.3 events, and follows its title partnership of the 2025 event in Marbella.
As part of its activation, PF&H is running a campaign celebrating the 1980s as a formative decade for the sport, which will feature at events throughout the year.
As part of the deal, PF&H’s PH 1000 electrolyte drink will be available on course at events, alongside fuelling options provided by Maurten.
Jonny Tye, CEO of Precision Fuel & Hydration, said, “We’re absolutely delighted to be expanding our partnership with IRONMAN once again. Marbella was one of the highlights of last year for us, and we’re excited for Nice and the IRONMAN 70.3 World Championships in the years to come.”
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, said, “Precision Fuel & Hydration has been an exceptional partner across our events globally, consistently helping athletes better understand and execute their race‑day hydration. Elevating PF&H to Title Partner of the next three IRONMAN 70.3 World Championship events reflects the impact they’ve already made and the value they bring to our athletes. Together, we’ll deliver an even more informed, consistent and world‑class experience on the sport’s biggest stage.”
Global sports streaming platform DAZN has appointed The Romans as its UK consumer and corporate PR agency of record.
The appointment follows a competitive pitch process, with the agency’s remit set to cover DAZN’s UK press office, creative campaigns, and corporate profiling.
The Romans has been tasked with cementing DAZN’s position as a leading broadcaster for boxing and combat sports, while also promoting its growing portfolio of content which includes the UEFA Women’s Champions League and the Saudi Pro League.
Nancy Elder, Chief Communications Officer, DAZN, said, “The UK is a crucial market for DAZN. The Romans’ creativity and understanding of the cultural landscape, as well as their media connections and strategic nous, made them the perfect partners for us. We have a huge year ahead, and we are looking forward to working with The Romans to deliver our ambitious plans and tell our story of growth and innovation.”
Joe Wade, Founder, The Romans, said, “DAZN is a dream client for our Sports & Entertainment division. They are a hugely ambitious and disruptive brand, who are changing the game in sports broadcasting. We’re excited to get our teeth into the brief and deliver some amazing work for them.”
Reading FC have increased their partnership with Select Car Leasing, which will see the company renew its sponsorship of the women’s first team and increase its investment as principal partner of the club’s Community Trust for the 2026/27 season.
The enhanced, multi-year partnership will support the Reading FC Community Trust’s continued delivery of programmes across Berkshire, serving 25,000 individuals and families annually through education, health, and employment initiatives. The deal supports the Trust’s Strategic Plan 2026-2029, which aims to expand its community reach. The Trust currently generates £16.9m in annual social value.
Select Car Leasing’s renewed commitment to Reading FC Women reinforces the company’s dedication to advancing gender equality in sport, providing resources for the team, which competes in the Southern Region Women’s Football League. The support also extends to the club’s Women’s Academy and Emerging Talent Centre.
Mark Tongue, CEO and Founder of Select Car Leasing, said, “The Reading FC Community Trust is changing the lives of some of the most vulnerable individuals and families in the local community, positively impacting 25,000 people a year. That’s massive. This strategy will allow them to continue their much-needed work at a real pace, with transparency and accountability throughout. We are lucky to be able to call ourselves their principal partner and can’t wait to see what they achieve next for those truly in need.”
Dave Evans, Community Trust Manager at Reading FC Community Trust, said, “Select Car Leasing’s decision to increase their investment demonstrates genuine commitment to our mission. Their support enables us to serve the community with our diverse program portfolio. The renewal of their women’s team sponsorship is equally significant – it sends a powerful message about the value of women’s football and helps us address the documented inequality where 22% fewer girls than boys participate in team sport.”
Racecourse Media Group (RMG) has appointed Filippa Wallestam as a Non-Executive Director.
Wallestam will join the media rights organisation on 1st April 2026, bringing extensive experience in digital media strategy from her nine years at Viaplay. During her time at the Nordic entertainment provider, she held roles including EVP and Chief Content Officer. She also holds non-executive roles with DMGT Group and Storytel.
She replaces Britt Boeskov, who has concluded her seven-year term on the RMG Board.
Filippa Wallestam said, I am excited to join the RMG Board at this pivotal time and am inspired by the company’s ambition to maximize opportunities for the sport of horse racing. As a horse lover, the most exciting aspect for me is the chance to drive innovation and technology to attract and engage new audiences in this dynamic sport. I truly can’t wait to start working with this excellent team.
Conor Grant, Chair of RMG, said, Filippa brings a powerful combination of strategic leadership, deep media expertise and a strong track record in premium sports content. She understands how to build and engage audiences at scale, how to partner with world-class production teams, and how to harness data to shape compelling content strategies. We are delighted to welcome her to the RMG Board.
Grant added, On behalf of the RMG Board, I would like to thank Britt for her outstanding contribution. Her expertise in product, digital innovation and customer experience has been invaluable to RMG. She leaves with our sincere appreciation and gratitude for the impact she has made.
Golf equipment brand Motocaddy has extended its sponsorship of the *Golf’s Greatest Holes* television show for a fourth year.
The deal sees Motocaddy continue as the official trolley & bag partner for the six-part series, which is set in Scotland for its fourth season. Co-hosted by Paul McGinley and Chris Hollins, the show will air on Sky Sports and feature guests including Colin Montgomerie and Dame Laura Davies.
As part of the activation, Motocaddy will release behind-the-scenes content on its social media channels. The brand’s electric trolleys and cart bags were used by the presenters and guests during filming at courses including The Old Course St Andrews, Royal Troon and Muirfield.
Oliver Churcher, Marketing Director, Motocaddy, said, “Through partnering with _Golf’s Greatest Holes_ over the last three years_,_ we have been able to place our brand and product range in front of huge global audiences, so it was a straightforward decision to extend our sponsorship for this exciting new series. Golfers from across the world travel to Scotland to discover best-in-class golf experiences, which we also strive to offer. We look forward to seeing Paul, Chris and their esteemed guests use our products while playing some of the greatest holes in Scottish golf. There really is no better way to experience Golf’s Greatest Holes than with a Motocaddy trolley by your side.”
Matt Jeschelnik, Co-Founder, The Good Life Group, said, “Motocaddy has supported _Golf’s Greatest Holes_ from the outset and we are delighted that the brand has continued the partnership for another blockbuster series. Scotland is a must-visit golfing destination and we look forward to exploring new destinations with Motocaddy walking the course with us.”
Chris Hollins, Presenter, said, “Dealing with inclement weather was a big factor during our time in Scotland, and the Motocaddy trolleys made our lives much easier, ensuring we could focus on the job at hand. Season Four provides a great opportunity for travelling golfers to not only discover the unmatched quality of golf in Scotland but also appreciate the benefits of walking the fairways with an electric trolley, no matter the weather conditions.”
