A New Era of Fan Engagement: AI Takes the Wheel

In a move set to revolutionize the Formula 1 fan experience, Scuderia Ferrari HP, in collaboration with IBM, has launched a significantly upgraded mobile app. This isn’t just an update; it’s a complete reimagining of how fans connect with their beloved team, offering a deeper, more personalized, and data-rich experience than ever before. The app now caters to the global Tifosi in both English and Italian, breaking down language barriers and fostering a more inclusive community.

Diving Deep: The AI-Powered “Race Centre“

At the heart of this change lies the all-new Race Centre,powered by IBM watsonx.This feature provides fans with an immersive experience, bringing them closer to the action on race weekends.Here’s a breakdown of what the Race Centre offers:

• AI-Generated Race Summaries:

  Within hours of a race’s conclusion, fans can access concise, AI-generated recaps of the Scuderia Ferrari HP team’s performance. These summaries, crafted using Large Language Models (LLMs) on watsonx, transform complex race data into compelling narratives, incorporating insights from drivers and the team principal. This is especially valuable considering that manny fans (approximately 64% according to a recent survey by Motorsport Network) rely on post-race summaries to stay informed.

• Post-Race Insights and Data Visualizations:

  Dynamic visuals, also powered by watsonx, allow fans to interact with and explore post-race data. This includes telemetry, weather conditions, track conditions, session results, and car and tire strategies. This level of detail provides a deeper understanding of the factors influencing race outcomes.

• Ancient Driver and Team Insights:

  The app now offers comparative analysis, allowing fans to compare key moments from the 2025 season with historical milestones. These insights, generated by LLMs on watsonx, including IBM Granite, are seamlessly integrated into the AI-generated race summaries and other content, providing context and enriching the overall experience.

Beyond the Track: Year-Round Fan Engagement

The enhanced app isn’t just about race weekends; it’s designed to keep fans engaged 24/7, 365 days a year.New features include:

• Fan messages:

  fans can now send messages directly to the Scuderia Ferrari HP team,with the chance of being featured in team communications,including social media posts and blogs. This fosters a sense of connection and allows fans to feel like they are part of the team.

• Interactive Fan Polls:

  Daily polls offer fans the opportunity to vote on a range of topics, from qualifying and race performances to historical moments. This interactive element adds a layer of fun and allows fans to express their opinions and engage with the community.

• Iconic Races:

  The app features summaries of some of Ferrari’s most famous victories throughout its storied history, allowing fans to relive these iconic moments and learn more about the team’s legacy.

Looking Ahead: Continuous Innovation

IBM and Scuderia Ferrari HP plan to continue rolling out new app features throughout 2025, promising an even more exciting season for fans. By combining data and AI technologies with the team’s vast historical data, they aim to further deepen the connection between the Tifosi, F1 fans, and the world’s most renowned racing team.

With AI, we’re creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it’s race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven buisness decisions.

Jonathan adashek, Senior vice President of Marketing and Communications at IBM

A New Era for ferrari fans: enhanced Digital Engagement

Scuderia Ferrari is accelerating its engagement with Formula 1 fans worldwide through a newly redesigned mobile request. This app, a collaborative effort with IBM, leverages cutting-edge AI technology to deliver an immersive and personalized experience. Available now on both the Apple App Store and Google Play Store, the app promises to redefine how fans connect with the iconic racing team.

IBM’s AI: The Engine Behind the Experience

The core of the revamped app lies in IBM’s advanced AI capabilities. Ferrari aims to harness these tools to provide fans with real-time data analysis, interactive content, and personalized insights. This initiative reflects a broader trend in sports, where AI is increasingly used to enhance fan engagement. Such as, many Premier League clubs now use AI-driven platforms to offer personalized content and predictions to their supporters, resulting in increased app usage and fan satisfaction.

Ferrari’s Vision: A Digital Experience Worthy of the Prancing Horse

Lorenzo Giorgetti,Chief racing Revenue Officer at Ferrari,emphasized the significance of this collaboration:

with IBM’s cutting-edge AI technology and our shared commitment to innovation and excellence,we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can’t wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari

Giorgetti’s statement underscores Ferrari’s commitment to pushing the boundaries of fan engagement through technology. The phased rollout suggests continuous improvements and feature additions based on user feedback and evolving technological capabilities.

IBM: A Powerhouse in hybrid Cloud and AI

IBM’s involvement highlights its position as a leading provider of hybrid cloud and AI solutions. The company’s expertise extends to helping organizations across various industries, including critical infrastructure sectors like financial services and healthcare, to leverage data, streamline processes, and gain a competitive edge. IBM’s hybrid cloud platform and Red Hat OpenShift are instrumental in facilitating secure and efficient digital transformations for thousands of entities worldwide.

IBM’s commitment to innovation is further demonstrated by its ongoing advancements in areas such as quantum computing and industry-specific cloud solutions. This dedication is underpinned by a strong emphasis on trust, openness, obligation, inclusivity, and service.