Japan was nervous in one light car
China BYD, the Japanese market with price weapons
‘Automobile Jongju Soup’ Status Shake
“I believed that the Japanese light market was a home, but now it is shaken.”
Traditional automotive power, Japan, is nervous about the offensive of Chinese electric vehicles. In particular, BYD, the world’s largest electric vehicle manufacturer, speeds up the launch of new cars and sales networks to target the Japanese market, and Japan’s Shrine is shaking.
In front of a small electric car… Preparation of Japanese specialized models
BYD plans to launch a dedicated electric vehicle in the Japanese market as early as next year. In Japan, the box -type light car, called Keika, has a large share of about 40%of the entire automotive market.
BYD is designing a model that is tailored to Japan’s unique light car standard (3.4m in total length, 1.48m wide, and 660cc or less), and is known as the first example of only Japanese consumers without being introduced in the domestic market first.
BYD has been steadily expanding its models since entering the Japanese passenger car market in 2023. By 2026, the company plans to release new cars every year and secure more than 100 stores throughout the country.
In recent years, the distribution network has been strengthened in partnership with famous Japanese dealers. Marketing is also aggressive.
He also uses a famous Japanese actor as an advertising model, and is also operating his own discount program in line with the electric vehicle subsidy policy. Actual sales increased 96.6% year -on -year, but less than 30,000 goals per year.
The reaction in Japan is complex. This is because the conservative consumption tendency for imported cars and Chinese products still remains.
Some local media and bloggers say that “BYD’s challenge can shock the Japanese market like Admiral Perry’s black ship.”
In Korea, the price is sold for more than 500 units in 170,000
BYD is already revealing its presence in the Korean market. In April, the small electric SUV model ‘Ato 3’ sold 543 units 17 days after its release.
Domestic sales prices start from the second half of the 20 million won when they apply for subsidies, and the strategy that has the price / performance is effective.
In addition, BYD plans to continue competition with Tesla by introducing subsequent models such as ‘SEAL’ and ‘Sealian 7’ this year.
Meanwhile, the Japanese electric vehicle market itself still remains in the 1%market share, and it is also observed that BYD’s advance is likely to lead to mid- to long -term results rather than short -term.
Nevertheless, it is clear that BYD, which has a low price, localization strategy and rapid model replacement speed, has begun to touch Japan’s pride.
