HONOR, the world’s leading brand in devices powered by artificial intelligence, announced the official opening of its HONOR Experience Store in Dubai Mall, a milestone within its expansion strategy in the retail and interactive experiences sector in the UAE.
The new store is located in one of the most prominent global shopping destinations, and has been designed to be an integrated center for smart life powered by artificial intelligence, combining sales, innovation and interactive experience under one roof. The opening coincides with the day of receipt of pre-orders for the HONOR Magic8 Pro phone, in an exceptional moment that combines the growth of flagship stores, strong product momentum, and direct communication with customers in one location.
Debo Chang, General Manager of HONOR in the GCC, said: “The official opening of the flagship HONOR experiential store in the Dubai Mall represents an important milestone in HONOR’s journey within the UAE, and embodies our long-term commitment to providing innovative, consumer-focused experiences. Launching the store in conjunction with receiving pre-orders for the HONOR Magic8 Pro phone gives this step special significance, and we are pleased with the strong demand that reflects the growing consumer confidence and strengthens our position as a trusted and leading brand in the Emirati market.”
A new standard for the purchasing experience in the world of smart living
The HONOR store at The Dubai Mall introduces an innovative, next-generation purchasing experience concept that redefines the way consumers interact with technology. The store includes dedicated interactive areas showcasing the entire HONOR ecosystem, including smartphones, tablets, laptops, wearable devices, and smart lifestyle solutions powered by artificial intelligence.
The store has been designed to encourage visitors to explore hands-on, going beyond traditional display methods, through interactive installations and live demonstrations of smart life, reflecting HONOR’s vision of making artificial intelligence a simple and seamless part of everyday life. From smart productivity tools to connected devices that enhance lifestyle, AI is emerging as a practical companion that is integrated with the user’s needs.
This opening confirms HONOR’s long-term investment in the UAE market, and reinforces its commitment to providing experiences of real value, in addition to expanding its presence in one of the most vibrant consumer environments in the region.
The store is also witnessing the launch of a unique set of artificial intelligence system products, offered for the first time in the GCC countries, and includes: a smart guitar, a smart piano keyboard, a smart air drum machine, a musical travel pillow, and HONOR Choice fragrance headphones.
These innovative products highlight the expansion of the HONOR smart living ecosystem, and demonstrate how the brand goes beyond smartphones to include creativity, immersive sound, and everyday lifestyle experiences, through solutions that are easy to use, connected, and distinguished by their design.
HONOR Magic8 Pro momentum boosts flagship store presence
The store opening coincides with the receipt of pre-orders for the HONOR Magic8 Pro, allowing customers to collect their devices directly from the new store on opening day. The pre-order phase recorded a strong performance compared to the previous generation, a clear indication of growing consumer confidence in HONOR’s pioneering innovations.
Pre-orders for the HONOR Magic8 Pro phone across the UAE witnessed a remarkable increase of 58% compared to the previous version, which reflects the positive response and growing interest in the latest HONOR flagship phones.
The HONOR Magic8 Pro is one of the most advanced devices in the brand’s history, attracting widespread attention thanks to its advanced imaging system and smart artificial intelligence experiences, which strengthens HONOR’s position as a leader in innovation at the hardware and software levels.
The Magic8 Pro is presented as a flagship device designed to support seamless creativity and practical suitability for everyday life, within an integrated system displayed by the new HONOR experiential store.
Opening day benefits and interactive in-store experiences
To celebrate the opening of its flagship store, HONOR is offering a selection of special experiences and offers on the opening day, to enhance the interactive in-store experience. HONOR Magic8 Pro customers who receive their devices, whether through online pre-orders or in-store, will receive an extended warranty for one year, in addition to the opportunity to participate in a lucky draw via a scratch card, with special prizes, including the HONOR Magic8 Pro phone.
During the opening period, visitors can also benefit from offers that include “scratch and win” opportunities on eligible purchases of AED 1,999 and above, in addition to discounts of up to 50% on selected products.
During the holiday season, HONOR is offering innovative packages for Christmas and New Year, including various gift boxes, with the ability to customize the packages and benefit from special savings on IoT devices. These packages have been carefully designed to suit different lifestyles, from sporty and creative to practical and elegant, as they combine HONOR smartphones, wearable devices, audio devices and smart accessories at an exceptional value for a limited time.
These initiatives contribute to enhancing the overall store experience, and reinforce HONOR’s focus on innovation, discovery and integration between devices, while emphasizing that the store represents a long-term strategic investment, not just a temporary event.
Visit the new HONOR Experience Store
HONOR invites the media and the public to visit the new HONOR Experience Store at The Dubai Mall, 2nd floor, to discover the AI-powered smart living experience up close. The store receives visitors during official Dubai Mall working hours.
