VIENNA. Mayer is responsible for the areas of strategy and development organization, finance & controlling, marketing & sales, shareholder & participation management as well as M&A. Mayer succeeds Mag. Wolfgang Pesta, who will leave the company in good agreement after an orderly handover at the end of September.
The native Viennese brings comprehensive professional and management experience from trade and industry for his new task. After studying business administration, he started his career in marketing and sales management at California Sunset Records GmbH. From 2006 to 2009 and from 2016 to 2018, he worked at Toyota Frey in Vienna – initially as Marketing & Sales Manager for Lexus Austria, later as head of marketing and communication. In between he acted as a business development & client service director at W1 Omnichannel Marketing GmbH. In 2018, Mayer switched to Penny GmbH, where he was responsible for strategic marketing. From 2021 to April 2025, he headed the areas of sales, trade, export, gastronomy, marketing and controlling as a commercial managing director of Ottakringer Brauerei GmbH.
With his deep expertise along the entire entrepreneurial value chain, Harald Mayer is an experienced sales and marketing professional with a pronounced strategic understanding and extensive leadership skills.
Gerald Hackl, CEO of the Vivatis Group, is happy about the experienced newcomer: “With Harald Mayer we were able to win an accomplished and dynamic manager for the Wojnar’s management. I am convinced that the traditional Vienna and the associated brands will benefit enormously from its expertise!”
